The Omni Commerce Lead is responsible for driving strategy, performance, and execution across omni-commerce programs, including the Same-Day Delivery, Pickup, Ship-to-Home, and Marketplace channels. This role leads initiatives that accelerate customer acquisition, engagement, conversion, and revenue growth while continuously enhancing the end-to-end customer experience across all omni-channel offerings.
Serves as a key cross-functional leader, partnering with Marketing, Merchandising, Product, Digital Experience, Fulfillment, Operations, and external partners to identify growth opportunities, optimize channel performance, and deliver customer-centric solutions that align with enterprise objectives. Through data-driven decision-making and strategic planning, this role ensures omni-commerce programs are positioned to meet evolving customer needs while driving operational excellence.
Combining business ownership, strategic planning, performance management, and cross-functional leadership, the Omni Commerce Lead is accountable for advancing omni-channel growth, improving customer adoption, and delivering seamless, scalable experiences that support BJ's long-term digital commerce strategy.
Key Responsibilities
Drive Omni Commerce Growth Initiatives
Develop business cases, define go-to-market and eCommerce strategies, and drive cross-functional execution to expand reach, accelerate growth, and enhance customer access.
Own the omni-commerce marketplace strategy, leading the growth and optimization of existing partnerships, including DoorDash and Instacart, while identifying, evaluating, and launching new marketplace opportunities.
Manage Day-to-Day Channel Performance
Lead performance analysis across omni-channel programs, translating insights into actionable strategies that drive business growth, optimize operations, and improve overall program effectiveness.
Optimize the Customer Purchase Journey
Lead cross-functional collaboration to optimize the omni-channel customer journey, identifying and implementing enhancements across digital experiences and fulfillment capabilities that increase engagement, conversion, and customer satisfaction.
Execute Pricing, Promotions, and Merchandising Strategy
Lead the planning and execution of promotional campaigns, pricing strategies, and merchandising initiatives across omni-commerce channels to drive customer engagement, sales performance, and operational alignment.
Track and Report Key Performance Metrics
Analyze KPIs including revenue, conversion, orders, AOV, customer engagement, and program adoption, providing insights and recommendations to stakeholders.
Lead Cross-Functional Initiatives
Foster strategic partnerships across Marketing, Merchandising, Product, Digital Experience, Fulfillment, and Operations to drive the successful delivery of omni-commerce initiatives, ensuring alignment with enterprise priorities, customer needs, and business growth objectives.
Channel Launches and Enhancements
Partner across business, product, technology, and operations teams to deliver new omni-channel capabilities and enhancements, ensuring launch readiness, operational excellence, and a seamless customer experience.
Identify Opportunities for Continuous Improvement
Harness data-driven insights, customer feedback, and operational performance metrics to identify strategic opportunities, influence priorities, and drive initiatives that accelerate growth, enhance customer experiences, and improve operational excellence.
Vendor and Partner Coordination
Drive strategic alignment across internal teams and external partners to accelerate the execution and continuous improvement of marketplace, delivery, and omni-commerce initiatives, supporting enterprise growth objectives and seamless customer experiences.
Business Reporting and Communication
Develop and deliver executive-ready reporting, performance analyses, and business updates that provide actionable insights and support strategic decision-making.
Key KPIs
- Revenue / GMV
- Orders and growth rate
- Conversion rate
- Average Order Value (AOV)
- Customer acquisition and repeat rate
- Program adoption
- Customer satisfaction
- Operational execution metrics
Qualifications
- 5-8 years of experience in digital commerce, e-commerce, merchandising, retail operations, or omni-channel business management
- Experience supporting digital commerce or omni-channel programs in a retail or consumer-focused environment preferred
- Strong analytical and problem-solving skills with experience using data to drive business decisions
- Experience managing or coordinating cross-functional initiatives
- Understanding of digital commerce fundamentals including conversion, customer journey optimization, promotions, and merchandising
- Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
- Effective communication and collaboration skills
- Proficiency in Microsoft Excel, PowerPoint, and reporting/analytics tools
- Experience with Same Day Delivery, Pickup, Ship to Home, or Marketplace programs preferred
- Bachelor’s degree in Business, Marketing, or related field preferred or equivalent experience.
This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.
In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $103,000.00 - $131,500.00
We recognize the growing role of AI tools, including ChatGPT, and value familiarity with them. That said, we want to hear from your authentic self. Your application should reflect your own skills, experiences, and insights rather than AI-generated responses.
