NISS, Director of Marketing and Communication

Description:

NISS Director of Marketing and Communication

National Institute for Student Success (NISS)

Georgia State University

The Director, Marketing and Communications provides strategic leadership for integrated marketing, communications, branding, and external engagement for the National Institute for Student Success (NISS). Reporting to the Senior Director, Business Advancement, the Director leads strategies that strengthen NISS's national visibility, reputation, programs, services, and partnerships. The Director serves as NISS's primary marketing and communications strategist, exercising substantial independent judgment in developing messaging, campaigns, content, digital communications, media relations, and external engagement strategies. This new position establishes dedicated senior-level accountability for NISS marketing and communications and works closely with NISS leadership and the Senior Director, Business Advancement to advance organizational growth and partnership priorities.

The office is located at GSU's downtown Atlanta campus.

The position's work schedule is in-office five days per week.

HERE IS WHAT YOU WILL DO

• Strategic Marketing & Communications Leadership

• Provides strategic leadership for the development, implementation, and continuous refinement of an integrated marketing and communications strategy that advances the NISS's mission and long-term objectives.

• Provides guidance on organizational positioning, reputation, stakeholder outreach, and external visibility.

• Establishes annual marketing and communications priorities, campaigns, performance expectations, and standards to ensure consistent, accessible, and effective communications aligned with university requirements.

• Directs marketing and communications across NISS functional areas and serves as the primary liaison with Georgia State University's Public Relations and Marketing Communications (PRMC) and other university partners.

• Brand Strategy, Positioning & Reputation Management

• Develops and manages the NISS brand strategy, positioning, core messaging, and value propositions in alignment with Georgia State University's institutional brand standards.

• Advances NISS's reputation as a national leader in student success, evidence- based practices, and institutional transformation among higher education leaders, institutional partners, funders, and other external stakeholders.

• Establishes and maintains brand standards to ensure consistent representation of the NISS across websites, publications, presentations, digital platforms, social media, events, and other external communications. Advises leadership on reputational considerations, issues management, and communications strategies for sensitive or high-profile matters.

• Content Strategy, Development & Editorial Management

• Develops and oversees an integrated content strategy that communicates NISS research, evidence-based practices, programs, services, partnerships, and outcomes across a variety of audiences and channels.

• Establishes editorial priorities and manages content planning processes, including oversight of the NISS annual report, newsletter, and website content.

• Directs creation, editorial review, and production of high-quality publications, reports, case studies, presentations, executive communications, digital content, and other outreach materials.

• Translates complex research, data, and student-success practices into clear, compelling, and audience-appropriate content while collaborating with subject-matter experts to ensure accuracy and credibility .

• Digital Marketing, Web & Social Media Strategy

• Leads the development and execution of digital marketing initiatives across web, social media, email, and other digital platforms to increase audience reach, engagement, and awareness. Provides strategic direction for NISS website content, digital user experience, search optimization, and online audience engagement initiatives.

• Develops targeted digital campaigns promoting NISS research, programs, services, resources, events, learning opportunities, and partnerships while ensuring content is current, accessible, audience-centered, and aligned with Georgia State University standards.

• Uses digital analytics and audience insights to evaluate performance, identify opportunities, and continuously improve NISS's digital communications and marketing strategies.

• Media Relations & External Visibility

• Develops and executes proactive media relations strategies that increase awareness of NISS expertise, research, programs, and impact among regional and national audiences.

• Cultivates relationships with journalists, higher education publications, industry organizations, and other media outlets to expand media opportunities.

• Identifies and develops opportunities to position NISS leaders and subject-matter experts as national voices on student success through publications, conferences, presentations, media engagements, webinars, podcasts, and other external channels.

• Develops press releases, media advisories, talking points, briefing materials, executive communications, and other media content and prepares and coaches NISS leaders and subject-matter experts for high-profile external engagements .

• Marketing for NISS Programs, Products & Partnerships

• Develops and implements targeted marketing strategies and campaigns to increase awareness, participation, adoption, and growth of NISS programs, services, learning opportunities, research products, and institutional partnerships.

• Collaborates with program and partnership teams to communicate the value and impact of NISS offerings through marketing campaigns and promotional materials.

• Leads marketing support for program launches, conferences, convenings, webinars, workshops, and other initiatives that advance the NISS's strategic growth objectives.

• Partners with development, external relations, and other stakeholders to strengthen awareness of NISS impact and expand market opportunities.

• Internal Communications & Stakeholder Engagement

• Develops and executes internal communication strategies that keep staff, leadership, and university stakeholders informed about priorities, initiatives, achievements, and opportunities. Supports executive leadership communications through the creation of announcements, presentations, talking points, briefings, and stakeholder messaging. Coordinates communication across NISS functional areas to ensure consistent, aligned messaging and effective information sharing. Represents the NISS in university-wide communications planning efforts and develops communications for broader university audiences as needed.

• Analytics, Assessment & Continuous Improvement

• Analyzes quantitative and qualitative data to assess audience engagement, campaign performance, website traffic, and media exposure.

• Develops reports. dashboards, and strategic recommendations that inform NISS.

• Establishes and monitors key performance indicators (KPls) that measure the effectiveness of marketing and communications efforts across digital, media, email, and engagement channels. Leverages performance data, audience research, market intelligence, and emerging trends to drive continuous improvement and identify new opportunities for growth and impact.

Disclaimer:

This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties.

As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor.

Qualifications:

Minimum Hiring Qualifications:

Bachelor's degree in Strategic Communications/Marketing and five years of related experience, or a combination of education and related experience