The New Product Development Manager owns the identification, evaluation, development, commercialization, launch, training, and adoption of new rental products during the first 0-24 months of the product lifecycle. The position serves as the bridge between Rental Fleet, Sales, Operations, Procurement, and NPD Engineers to turn market opportunities into profitable rental offerings by supporting successful commercialization of new rental fleet products. This role leads new product opportunity development, builds financial business cases, coordinates pilots, validates customer demand, and prepares products for successful fleet introduction. The New Product Development Manager develops launch plans, pricing strategies, positioning, training, marketing support, and branch readiness plans to drive adoption and utilization. Key executive outcomes include Growth, Capital Efficiency, Execution, and Innovation.
Essential Duties and Responsibilities:Market Opportunity Development• Identify new rental product opportunities that support market growth, customer needs, and company strategic objectives.
• Build business cases and develop financial forecasts to evaluate new product opportunities.
• Evaluate Return on Rental (ROR), utilization potential, and market rental rates (pricing).
• Prioritize opportunities and maintain a new product portfolio aligned with business objectives.
Product Development and Commercialization• Lead the product development stage-gate process for new rental fleet products.
• Coordinate pilots, validate customer demand, and prepare products for fleet introduction.
• Partner with Engineering to define product requirements, resolve technical needs, and support product readiness.
• Manage product development activities during the first 0-24 months of the product lifecycle.
Value Engineering and Supplier Development• Develop supplier partnerships that support new product development, value acquisition, and lifecycle profitability.
• Improve rental product reliability, serviceability, transportability, and standardization.
• Evaluate product design, configuration, and supplier options to optimize long-term fleet performance.
New Product Commercialization Leadership• Lead the identification, commercialization, and adoption of new rental products.
• Serve as the bridge between Engineering, the field organization, and Rental Fleet Management to convert market opportunities into profitable rental offerings.
• Partner with Engineering, New Product Development Engineers, Sales, Operations, Procurement, Marketing, Product Management, and Rental Fleet Management.
Go-To-Market Leadership• Develop launch plans, pricing strategies, product positioning, marketing support, and branch readiness plans.
• Coordinate with Sales, Operations, Marketing, and Product Management to ensure a successful market introduction.
• Support communication of product value, target markets, use cases, and rental pricing strategy.
Training and Adoption• Train Sales and Operations teams on new rental products, applications, value proposition, and operational readiness.
• Drive utilization and adoption of new products across the field organization.
• Monitor product performance, collect customer and field feedback, and recommend improvements.
• Track key performance indicators including New Product Revenue, ROR, Fleet Utilization, Adoption Rate, Vitality Index, and Successful Product Launches.
• Other duties as assigned in support of the operation.
Education and/or Experience:A bachelor's degree in business, Engineering, or a related discipline is required. A minimum of five (5) years of experience in product management, product development, fleet management, engineering, commercialization, or industrial rental operations is required. A combination of education and experience will be considered.
What we offer:At Rain for Rent, we take pride in taking care of our team. We offer a comprehensive benefits package and a supportive work environment where employees can thrive both personally and professionally. Our offerings include:
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) retirement savings plan
- Competitive base salary
- Nine paid holidays and a generous paid time off (PTO) program
- Tuition reimbursement to support continued education
- Company-sponsored training and career development opportunities
- Pet insurance and many other valuable perks
We are proud to support those who have served our country. We are honored to share that Rain for Rent has earned the
Military Friendly® Employer Gold (MFE) Gold Designation for 2026! This is our fourth consecutive year being recognized, and our second year achieving
Gold-level distinction. We are committed to hiring and supporting veterans. Vets - Rain for Rent® When you join the Rain for Rent team, you're not just building a career-you're building meaningful relationships, doing work that matters, and making a positive impact in your community.
The choice is easy. Join the Rain for Rent team today.**Rain for Rent does not accept 3rd party applicants**Estimated rate of pay - $96,000 - $120,000 annually DOE
#LI-ML1
