The objective of the New Brands Buyer is responsible for identifying, evaluating, negotiating, and scaling high-growth brands across multiple retail channels while driving significant revenue and profitability growth. This role requires a highly strategic leader who can anticipate market shifts, build executive-level relationships, negotiate complex commercial agreements, and develop long-term growth strategies that position the organization as a preferred retail partner for emerging and established brands.
Essential Functions:Brand Relationships
- Cultivate and manage relationships with emerging and established brand partners, ensuring alignment on distribution strategy, retailer placement, and assortment plans.
- Lead onboarding of new brands by securing and organizing all critical assets, including samples, line sheets, brand decks, and pricing structures.
- Partner with cross-functional teams (marketing, merchandising, operations) to develop and execute go-to-market strategies that increase brand awareness and drive revenue.
- Create scalable growth roadmaps for key brand partners, identifying opportunities across multiple retailers, channels, and geographies.
- Conduct financial modeling and business case development to support investment decisions and brand launch recommendations.
Assortment Management
- Own the strategic direction of the new brands portfolio, ensuring alignment with evolving consumer trends and retailer needs.
- Evaluate category performance, market dynamics, competitive activity, and emerging trends to identify whitespace opportunities and drive innovation.
- Develop revenue forecasts, productivity targets, and assortment optimization strategies across all launch brands.
- Lead portfolio reviews and make recommendations regarding brand expansion, rationalization, or exit strategies.
- Establish KPI frameworks to measure launch performance, profitability, inventory productivity, and long-term brand health.
Retailer & Launch Coordination
- Prepare and deliver compelling presentations for external retail partners to support new brand launches.
- Collaborate with retail partners to align launch timing and merchandising strategy.
- Assist with coordinating end-to-end launch execution, ensuring seamless communication between brands, retailers, and internal teams.
Retailer Strategy & Launch Leadership
- Develop retailer-specific launch strategies, merchandising plans, and expansion roadmaps to maximize sales performance.
- Lead executive-level presentations to retailers, brand partners, and internal leadership teams.
- Oversee launch execution from concept through implementation, ensuring cross-functional alignment across merchandising, operations, marketing, supply chain, and finance.
Financial Ownership & Growth Accountability
- Own annual revenue, margin, and profitability targets for the new brands portfolio.
- Build and manage sales forecasts and growth plans
- Partner with finance and merchandising on annual planning, budgeting, and long-range growth strategies.
Market & Trend Analysis
- Continuously research industry trends, competitive landscape, and consumer behavior to inform brand selection and buying decisions.
- Attend trade shows and brand meetings to discover new opportunities and maintain category leadership.
Work Location
8 E 41st Street
New York, NY
Work Hours/Schedule
Hybrid, in office Monday-Thursday
Job Requirements:- Previous experience in Buying, 3 years
- Sales: 3 year (Preferred)
- Beauty & cosmetics sales: 2 year (Required)
- Microsoft Excel: 1 year (Required)
- Passion for beauty industry, brands, and products
- Enthusiastic and self-confident
- Proactive, entrepreneurial, self-starter who can identify opportunities and go after them
- Strong people skills with a focus and drive to build strong relationships both internally and externally
- Strong commercial acumen and savvy; comfortable with number and analytics
- Excellent written and verbal communication skills
- Proven ability to organize and prioritize work effectively with a high sense of urgency
- Proficiency in Microsoft Office including Excel, PowerPoint, NAV, GP, Qlik and Outlook
- A willingness to learn and try new things and an openness to change; actively seeks feedback from peers and managers
Required Education and Competencies:- College diploma or equivalent.
- Phenomenal discounts on products within the beauty industry and beyond
- Medical, Dental, and Vision, along with supplemental benefits available after 60 days
- 401 (k) available after 1 year of service with up to a 4% match
- 17 days PTO and Paid Holidays
- Salary commensurate with experience $80,000 - $90,000
