Bachelor's degree in Business, Marketing, Hospitality, Communications, or related field; or equivalent experience.
5+ years in business development, B2B sales, or national account management.
Proven track record in closing large-scale sales with multiple stakeholders.
Strong skills in prospecting, relationship-building, and negotiation.
Excellent organizational and project management abilities.
Proficient in CRM systems and Microsoft Office.
Preferred experience in hospitality, attractions, or entertainment industries.
Responsibilities
Identify and close new Corporate and Youth group sales opportunities across Six Flags parks.
Manage the entire sales cycle from lead generation to account acquisition.
Develop and maintain a strategic pipeline for national and multi-park opportunities.
Establish relationships with key decision-makers in targeted accounts.
Create account strategies for complex opportunities and coordinate resources.
Collaborate with various departments to develop customized sales strategies.
Monitor industry trends to identify emerging business opportunities.
Benefits
Opportunity to work in a dynamic and fun environment.
Engagement with a diverse range of clients and industries.
Collaboration with multiple departments for comprehensive solutions.
Participation in trade shows and industry events for networking.
Potential for career growth within a well-known entertainment brand.
Full Job Description
Overview
The National Business Development Representative, Group Sales is responsible for driving new multi-park corporate and youth group sales opportunities across the Six Flags portfolio. This role manages complex sales cycles, develops strategic relationships, and coordinates cross-park collaboration to secure high-value business.
Responsibilities
Identify, prospect, develop, and close new Corporate and Youth group sales opportunities across multiple Six Flags parks.
Manage the complete sales cycle, including lead generation, qualification, discovery, proposal development, contract negotiation, and account acquisition.
Develop and maintain a strategic pipeline of national and multi-park opportunities to achieve sales and revenue goals.
Establish and maintain strong relationships with key decision-makers, influencers, and stakeholders within targeted accounts.
Develop account strategies for large-scale, complex opportunities and coordinate resources to maximize conversion and long-term value.
Partner closely with Park Business Development teams to identify opportunities, coordinate account ownership, and ensure seamless customer experiences.
Collaborate with Marketing, Revenue Management, Operations, Food & Beverage, Finance, and other departments to develop customized customer solutions and sales strategies.
Monitor industry trends, market conditions, competitive activity, and customer needs to identify emerging business opportunities.
Maintain accurate account activity, pipeline forecasts, sales reports, and customer information within CRM systems.
Participate in trade shows, industry events, customer meetings, and networking opportunities to increase market presence and generate new business.
Support strategic sales initiatives, special projects, and other business development activities as assigned.
Perform other duties and responsibilities as assigned.
Qualifications
Bachelor's degree in Business, Marketing, Hospitality, Communications, or a related field; or equivalent experience.
5+ years of experience in business development, B2B sales, national account management, group sales, hospitality, attractions, entertainment, or a related field.
Demonstrated success developing and closing large-scale sales opportunities with multiple stakeholders and extended sales cycles.
Strong prospecting, relationship-building, negotiation, presentation, and consultative selling skills.
Excellent organizational, analytical, communication, and project management capabilities.
Ability to manage multiple opportunities simultaneously while maintaining accurate forecasting and pipeline management.
Proficiency with CRM systems, Microsoft Office products, reporting tools, and virtual sales platforms.
Preferred experience within hospitality, attractions, entertainment, tourism, sports, or related industries.
Ability to work days, nights, weekends, and holiday periods as business needs require.
Ability to travel regularly for customer meetings, industry events, sales presentations, and business development activities.
About Cedar Fair Entertainment Company
Cedar Fair Entertainment Company is a publicly traded amusement park company that owns and operates 13 amusement parks, four outdoor water parks, one indoor water park, and five hotels across North America. The company was founded in 1983 and is headquartered in Sandusky, Ohio. Cedar Fair's parks are known for their roller coasters and other thrill rides, as well as their family-friendly attractions. The company is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
