National Business Development Manager - Intellihot

Position Summary 

The focus of the National Business Development Manager – Intellihot is to drive profitable revenue growth, expand market presence, and lead the refinement and execution of sales and marketing initiatives specific to the Intellihot product portfolio in Canada. This role combines deep technical credibility in commercial condensing tankless water heaters, boilers, and HVAC-adjacent mechanical equipment with the scope to own demand generation for the territory end-to-end — from specification and pipeline development through rep execution.

This position works closely with Canadian Area Sales Managers (ASMs), master distributors, specifying engineers, key customers, and internal cross-functional teams to ensure customer satisfaction and sustainable business growth for the Intellihot brand.  Success in this role is measured by growth in qualified pipeline, specification win rate, and revenue for IH/DHWL products across Canada.

Responsibilities

• Own the demand generation strategy and execution for Intellihot / DHWL products across the Canada territory — the single point of accountability for pipeline growth, specification penetration, and revenue in-territory.
• Set and track demand-gen KPIs for the territory (qualified pipeline, spec win rate, funnel conversion, rep-sourced vs. house-sourced opportunities) and report out regularly against them.
• Partner with Marketing to design, localize, and execute demand-gen programs specific to Canada — trade shows, contractor and engineer training events, digital/regional campaigns.
• Use market intelligence (competitor activity, code/regulatory changes, incentive programs) to identify and prioritize demand-gen opportunities within the territory.
• Develop and maintain an accurate, monthly-updated regional demand forecast.
• Own key account and market channel management for major customer relationships at the territory level.
• Assist with recruiting and onboarding qualified contractors into the Intellipro commissioning network within Canada.
• Serve as the Canada-based integration point for Zurn Elkay resources supporting the Intellihot / DHWL business — coordinating with Engineering, Product Management, Marketing, and Customer/Technical Support so centrally developed initiatives are executed effectively in-territory.
• Coordinate with Engineering on technical support for active specification opportunities and escalate product issues affecting the territory's demand-gen pipeline.
• Provide territory-level input to Product Management on positioning, competitive dynamics, and roadmap priorities relevant to the Canada market.
• Maintain deep technical fluency in commercial condensing tankless water heaters, boilers, and related HVAC/mechanical equipment sufficient to lead technical conversations directly with engineers, design firms, and large accounts.
• Support product sizing, selection, energy savings calculations, application review, and pricing for engineered opportunities in coordination with reps and technical staff.
• Introduce products to reps, wholesalers, engineers, and contractors; ensure training plans are developed and executed to grow the qualified customer base in Canada.
• In coordination with Marketing and Technical staff, develop or localize sales support materials (sell sheets, spec sheets, submittal sheets, presentations) as needed for the territory.
• Collaborate with operations, engineering, finance, and product management on key topics such as pricing strategy, customer demand planning, delivery forecasts, and inventory management to ensure service expectations and customer requirements are consistently met.
• Lead customer satisfaction initiatives specific to Intellihot and ensure established service levels and response times are consistently achieved.
• Coordinate closely with Canadian ASMs, rep agencies, and master distributors to identify, develop, and close growth opportunities for Intellihot products.
• Work with ASMs and rep agencies to build actionable market development plans targeting wholesalers, engineers, contractors, and specification influencers.
• Own and lead the national rollout of new product introductions (NPD), driving go-to-market execution, cross-functional alignment, and adoption across distribution, specification, and contractor channels.

Experience and Skill Required

• Bachelor’s degree or diploma, preferably in marketing, business management, or a technical field (equivalent experience and/or education will be considered)
• 7+ years of experience selling technical/engineered products in the HVAC, commercial boiler, water heating, or plumbing & mechanical industry, including direct experience with commercial condensing or tankless water heating equipment strongly preferred.
• Engineering or skilled trades background considered an asset.
• Demonstrated success in developing strategic customer relationships and managing market development initiatives.
• Excellent written and verbal communication skills, with the ability to present to a range of audiences including contractors, engineers, distributors, and senior leadership.
• Strong business acumen, analytical capability, and strategic thinking skills.

The expected base salary range for this position is $125,006 and $171,883 and may be eligible for bonus awards. The compensation range(s) identified below are a good faith estimate of the salary expected to be paid as performed from these locations. Actual salaries may vary based on compensable factors including but not limited to skillset, experience, education and training, and other relevant business and organizational factors. Most candidates will start in the lower half of the range.

• Competitive Salary
• Medical, Dental, Vision, LTD, AD&D, and Life Insurance
• Competitive vacation policy
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• DCPP with eligible matching
• Employee Stock Purchase Plan – purchase company stock at a discount!

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**