National Account Sales Manager, Food ServiceSugardale Foods / Fresh Mark, Inc. | Massillon, OH (Corporate) | Full-Time | Up to 50% Travel
About the RoleFresh Mark is seeking an experienced National Account Sales Manager to own and grow our food service business under the Sugardale brand. This is a high-impact, results-driven role responsible for developing national distributor relationships, expanding chain and operator penetration, and driving sustainable volume across key food service channels.
You will work cross-functionally with Marketing, Supply Chain, and Operations to bring compelling solutions to market and deliver on volume and margin objectives. The right candidate is a self-starter who thrives in an entrepreneurial environment and has a proven track record of building national food service accounts.
Key Accountabilities- Develop and execute national food service sales strategies to drive channel penetration, volume growth, and margin improvement.
- Own relationships with national and regional distributors (including broadline and specialty channels), driving distribution depth and pull-through at the operator level.
- Identify and develop chain account and multi-unit operator opportunities across segments such as restaurants, healthcare, lodging, and contract/institutional foodservice.
- Manage and optimize a network of food service brokers across assigned regions, ensuring alignment on priorities, accountability to targets, and strong ROI.
- Apply category management principles to identify whitespace opportunities, grow share versus competition, and increase Sugardale distribution across accounts.
- Collaborate with Marketing to develop compelling, data-driven presentations for distributors, chain, and operator sales calls.
- Partner with Supply Chain and Demand Planning to provide accurate volume forecasts and ensure order fulfillment aligns with customer delivery expectations and inventory levels.
- Build and maintain a pipeline of prospective accounts, with documented action plans to convert and grow incremental business.
- Leverage internal reporting tools (Power BI) and distributor POS data to track performance, identify trends, and present business reviews to key accounts.
Requirements- Bachelor's degree in business, Sales, Marketing, or a related field.
- 5+ years of progressive outside sales experience, with at least 2-3 years in food service sales (distributor, chain, or operator channels).
- Direct experience in protein or meat-based categories is required; pork or smoked meats is strongly preferred.
- Demonstrated track record of calling on national or regional distributors (e.g., Sysco, US Foods, Gordon Food Service) and/or multi-unit chain operators.
- Experience managing food service brokers and third-party sales support organizations.
- Proficiency in CRM platforms (Microsoft Dynamics or equivalent) and strong working knowledge of Microsoft 365 (Excel, PowerPoint, Teams).
- Ability to analyze distributor POS data, syndicated data, and internal reporting (Power BI) to build business cases and account reviews.
- Strong written and verbal communication skills with the ability to present effectively at all organizational levels.
- Willingness to travel up to 50% as required by the account responsibilities.
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