National Account Manager - Foodservice

Lakeside Foods, Inc.

$80K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or advanced business degree preferred.
  • 5+ years of national account management experience in foodservice or CPG sectors.
  • Established relationships with key decision-makers in national chain restaurants and foodservice operators.
  • Strong understanding of U.S. foodservice landscape and contract management.
  • Proven success in winning new national business and growing existing accounts.
  • Strong financial acumen for managing profitability and pricing strategies.
  • Exceptional communication and executive relationship-building skills.

Responsibilities

  • Own and execute strategic account plans for profitable growth in national foodservice accounts.
  • Identify and develop new business opportunities with existing and prospective customers.
  • Secure new national accounts by leading commercial processes from engagement to commercialization.
  • Lead annual business planning, contract negotiations, and volume commitments.
  • Develop executive-level relationships to create long-term partnerships.
  • Translate customer needs into collaborative business plans aligned with growth strategies.
  • Champion LTOs and menu innovations that strengthen customer partnerships.

Benefits

  • Flexible work arrangements: remote, hybrid, or on-site based on candidate preferences and needs.
  • Opportunities for travel across the U.S. as business requires.
  • Exposure to a variety of roles and departments, including Marketing, R&D, and Operations.
  • Access to extensive industry insights and networking opportunities within the foodservice sector.
Full Job Description
The Opportunity:

Lakeside Foods is hiring a National Account Manager - Foodserviceto lead national and multi-unit foodservice accounts across our Specialty Products portfolio. This role drives national account strategy, customer development, pricing and contract management, and long-term, profitable growth in the U.S. foodservice channel.

Ideal candidates bring experience managing national foodservice chain accounts, GPOs, distributors, and buying groups, along with strong commercial strategy skills, deep foodservice industry knowledge, and the ability to translate insights into customer-centric innovation.

What You'll Do
  • Own and execute strategic account plans that deliver profitable volume, revenue, and margin growth across national foodservice accounts.
  • Identify, develop, and close new business opportunities within both existing customers and targeted national chain prospects.
  • Proactively secure new national accounts by leveraging your industry network, developing customer-specific entry strategies, and leading the commercial process from initial engagement through commercialization.
  • Lead annual business planning, line reviews, contract negotiations, pricing discussions, and volume commitments.
  • Develop executive-level relationships across Procurement, Culinary, R&D, Marketing, Operations, and Supply Chain to create long-term partnerships.
  • Translate customer objectives into collaborative business plans aligned with Lakeside Foods' growth strategy.
  • Position Lakeside Foods as a strategic partner by delivering value through innovation, category expertise, supply reliability, and operational excellence-not simply price.
  • Lead customer business reviews, growth planning sessions, innovation presentations, and executive meetings.
  • Partner closely with Marketing, R&D, Culinary, Operations, Finance, and Supply Chain to ensure successful commercialization and execution of customer initiatives.
  • Champion Limited-Time Offers (LTOs), menu innovation, and category expansion opportunities that generate incremental revenue and strengthen customer partnerships.
  • Own customer pricing strategy, contract management, profitability, and long-term account health.
  • Maintain accurate forecasts, opportunity pipelines, and account plans while delivering predictable sales performance.
  • Monitor industry trends, competitive activity, menu innovation, and customer strategies, translating insights into commercial opportunities.
  • Represent Lakeside Foods


What You Bring
  • Bachelor's degree required; MBA or advanced business degree is a plus.
  • Five or more years of progressive national account management experience, preferably within foodservice, food manufacturing, or CPG.
  • Demonstrated success winning new national business while growing existing strategic accounts.
  • Established relationships with key decision-makers across national chain restaurants, distributors, GPOs, and foodservice operators.
  • Strong understanding of the U.S. foodservice landscape, including distributors, re-distributors, GPOs, contract management, and chain account selling.
  • Experience leading complex commercial negotiations involving pricing, contracts, and long-term strategic partnerships.
  • Strong financial acumen with the ability to manage profitability, pricing strategy, and margin performance.
  • Exceptional communication, presentation, and executive relationship-building skills.
  • Ability to collaborate cross-functionally and influence without direct authority.
  • Self-motivated, entrepreneurial, and comfortable operating in a fast-paced, growth-oriented environment.
  • Willingness and ability to travel approximately 40-60% as business needs require.


Where You'll Work:

Work Arrangement: Remote, Hybrid, or On-Site
  • This position offers flexibility based on the candidate's experience, qualifications, and business needs. While Lakeside Foods is headquartered in Manitowoc, WI, we welcome applicants who prefer to work remotely, on-site, or in a hybrid capacity. Travel expectations remain consistent regardless of work location.


WELCOME TO MANITOWOC

Thousands of visitors are drawn here each year to explore the USS Cobia World War II submarine, tour Rogers Street Fishing Village to view relics of famous shipwrecks, or sail across Lake Michigan on the S. S. Badger. We love company and invite you to explore 20 miles of spectacular Lake Michigan shoreline. From the pristine coastline with its stunning parks, beaches, and marinas, to historic downtowns and outdoor band concerts, Manitowoc-Two Rivers is a maritime treasure to visit - and a wonderful place to work and live.

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