Job DescriptionJob Title: Multimedia Sales Director, Southern Minnesota
Department: Advertising
Reports To: Regional President, ECM and Southern Minnesota
Schedule: Salaried position, normally working regular business hours
OverviewThe Multimedia Sales Director leads, manages, and supervises six Outside Sales team members, one Inside Sales team member, and a support team of three. Responsibilities include target setting and sales development, performance management, and operational execution across newspaper, niche, and digital products. The Director sets the annual revenue budget and directs sales efforts to maximize lineage and revenue, generate new business, and hold the highest possible market share at minimum expense.
Minimum Qualifications- At least 5 years of media marketing and advertising sales experience
- Have led a team of employees
- Valid driver's license and current, complete automobile insurance
- At least 2 years of computer experience using Excel, Word, and Outlook
- Ability to join sales calls and close business while demonstrating the sales process and developing staff
- Digital marketing sales and operations experience is a strong plus
Preferred QualificationsEssential FunctionsLeadership and Development- Supervise the sales staff in selling advertising and generating new business revenue to meet specific targets.
- Motivate, direct, and coach the sales team with personal guidance, advice, and encouragement in all areas affecting sales performance.
- Provide training for the sales staff.
- Establish monthly sales targets with each MMAE.
- Maintain a culture of collaboration and empowerment:
- Employees receive prompt, useful training, coaching, and recognition.
- Employees know what is expected of them.
- Issues affecting work performance are addressed and resolved.
- Two-way communication occurs through listening and sharing useful information.
Sales Execution- Build and maintain relationships with advertisers by traveling regularly with the sales staff.
- Meet competitive challenges, search out sales opportunities, and work to realize the team's full potential.
- Be prepared to report on the status of any and all advertising accounts.
- Assign and reassign accounts as warranted, and provide prospects to salespeople.
- Maintain communication with advertising accounts.
- Prepare sales plans and strategies to ensure outstanding sales representation.
- Develop new presentations, improve existing ones, and ensure staff use all available sales tools and resources.
- Develop new sales and marketing information and packages, including new and existing advertising rate programs.
- Resolve problems within the advertising sales area, including handling complaints, negotiating major adjustments, and upholding company policy.
Planning and Management- Work with Regional leadership, peer Sales Leaders, and staff to develop and implement monthly revenue targets by territory, along with compensation incentive programs.
- Complete action plans, weekly updates, and month-end reports.
- Serve on the Advertising Management team in matters involving budgeting, planning, revenue generation, incentives, and production policy.
Policy and Process- Follow and enforce company policies, staying familiar and consistent with the Employee Handbook.
- Complete accident reports, timecards, and performance reviews on time.
- Set an example for employees to follow.
- Develop and standardize procedures to improve efficiency.
- Coordinate with other departments, publications, offices, and buildings to create a smooth workflow.
Working With Others- Interact successfully with others in a business setting.
- Work collaboratively in a team environment to meet customer needs.
- Work successfully with others in a busy, deadline-driven environment.
- Maintain regular attendance.
Additional Job Functions- Budgeting
- Work with other departments to ensure timely production of advertising and to support good interdepartmental relations.
- Service accounts temporarily when there is no regular account representative.
Work EnvironmentMost work is performed in an office setting, and a vehicle is required for frequent calls on accounts at their places of business. The role includes extended periods of sitting while using a computer and keyboard.
Salary - $80,000 - $100,000 PLUS commissionSome top benefits include:
- Competitive medical, dental and vision insurance; company-paid disability and term life insurance;
- Generous PTO policy with PTO accrual beginning on the first day of employment
- Company-paid holidays
- 401(k) plan.
