Mobile Ad Monetization Manager

Cat Daddy

$85K — $126K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years experience in mobile ad monetization, specifically Video Ads and Offer Walls.
  • Strong background in mobile gaming and interactive entertainment.
  • Expertise in data analysis and performance metrics (eCPM, ARPDAU, LTV).
  • Proven ability to collaborate cross-functionally, particularly with User Acquisition teams.
  • Exceptional relationship management and negotiation skills.

Responsibilities

  • Manage, analyze, and optimize Video Ads and Offer Wall campaigns.
  • Conduct A/B tests to refine monetization strategies and enhance player experience.
  • Establish and maintain partnerships with top ad providers and mediation platforms.
  • Assess market benchmarks and recommend improvements for ad integration.
  • Collaborate with the User Acquisition team to align campaign budgets and timelines.
  • Analyze KPIs to inform actionable revenue strategies.

Benefits

  • Comprehensive medical, dental, and vision insurance coverage.
  • Generous paid time off, including vacation (15-25 days) and 14 paid holidays.
  • Paid parental and compassionate leave for family support.
  • Wellbeing programs for mental health and fitness reimbursements.
  • Eligibility for 401(K) and Employee Stock Purchase Program.
Full Job Description
What We Need

We're looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in successfully building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games.
What You Will Do
  • Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
  • A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
  • Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
  • Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
  • Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
  • Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.
Who We Think Will Be A Great Fit
  • Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
  • Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.
  • Analytical Mindset: Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.
  • Soft Skills & Drive: Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.
  • Relationship Management: Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.
  • Results-Oriented: A passion for delivering measurable results and a consistent track record of meeting or exceeding targets.

At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for all of our players. We encourage everyone to consider being a part of our team.

The pay range for this position in Washington at the start of employment is expected to be between $85,700.00 and $126,860.00 per year . However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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