Mgr, Retail Media Sales

Tractor Supply Company

$80K — $110K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in digital media or media sales, ideally in retail or CPG sectors.
  • Bachelor's degree in Business, Marketing, Advertising, or a related field.
  • Proven ability to grow strategic client relationships and drive revenue growth.
  • Strong knowledge of digital advertising products, such as onsite and offsite campaigns.
  • Excellent interpersonal, communication, and presentation skills.

Responsibilities

  • Lead and manage a sales team focused on generating new brand partnerships.
  • Provide strategic direction and coaching for sales pipeline execution.
  • Collaborate with cross-functional teams to develop customized advertising proposals.
  • Act as a liaison between Retail Media Network and Merchant organization.
  • Educate merchants to act as advocates for media engagements.
  • Work closely with leadership to define and refine sales strategies.
  • Analyze data to optimize sales strategies and identify growth opportunities.

Benefits

  • Hybrid and flexible working conditions.
Full Job Description
Overall Job Summary

Manager, Retail Media Sales a dynamic and results-oriented role that will be part of our growing Retail Media Network team. This individual will be responsible for accelerating revenue growth by generating and nurturing high-value sales leads, identifying new media partnership opportunities, and building strong relationships with internal merchants and external brand partners. The ideal candidate will be a strategic thinker and skilled relationship-builder, with a passion for media sales and retail innovation.

Essential Duties and Responsibilities (Min 5%)

Sales Growth & Lead Generation
  • Lead and manage a team of three sales leads responsible for sourcing, qualifying, and converting new brand partner opportunities to drive demand and revenue for the Retail Media Network.
  • Provide strategic direction, support, and coaching to ensure the team executes against a robust sales pipeline aligned with overall network revenue goals.
  • Partner with cross-functional teams to ensure the sales leads are equipped with the tools, insights, and media solutions needed to deliver effective, customized proposals that meet advertiser objectives.

Merchant Relationship Management
  • Serve as a key liaison between the Retail Media Network and the Merchant organization to align on category and supplier priorities.
  • Educate and enable merchants to act as media advocates and help identify key vendors for retail media engagement.
  • Partner with merchant teams to uncover opportunities and build compelling value propositions for media investment.

Strategic Planning & Execution
  • Work closely with the Head of the Retail Media Network to define and refine sales strategies, account plans, and performance targets.
  • Identify white-space opportunities and proactively pitch new media solutions or programs to internal and external stakeholders.
  • Analyze campaign and sales data to optimize go-to-market strategies and inform future growth initiatives.

Collaboration & Communication
  • Partner with the media operations, analytics, and product teams to ensure seamless campaign execution and client satisfaction.
  • Represent the Retail Media Network in vendor-facing meetings, industry events, and internal business reviews.


Required Qualifications

Experience: 5+ years of experience in digital media, retail media, or media sales, preferably within a retail or CPG environment.

Education: Bachelor's degree in Business, Marketing, Advertising, or related field. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

  • Proven ability to develop and grow strategic client relationships and drive revenue growth.
  • Strong knowledge of digital advertising products (onsite, offsite, sponsored search, display, etc.).
  • Excellent interpersonal, communication, and presentation skills.
  • Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Comfortable with data-driven selling and campaign performance analytics.


Working Conditions
  • Hybrid / Flexible working conditions


Physical Requirements
  • Sitting
  • Standing (not walking)
  • Lifting up to 10 pounds


Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

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