Colgate Palmolive

Mgr Digital Shelf

Colgate Palmolive • $96K — $137K *
Overland Park, KS 66212In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum 3 years of experience in eCommerce, Digital Marketing, Category Management or related experience
  • Proficiency in PIM/DAM systems and digital shelf analytics tools
  • Strong passion for driving growth in the retail sector
  • Excellent communication and interpersonal skills
  • Analytical mindset with ability to turn feedback into action
  • Experience with retail media platforms and analytics tools

Responsibilities

  • Own and manage Digital Shelf Performance and Analytics analytics using scorecards and tools
  • Establish action plans for Generative Engine and AI Optimization of digital shelf
  • Execute retailer-specific content strategies and manage PIM record integrity
  • Lead digital execution for New Product Launches and ensure readiness across assets
  • Partner with key retailer teams to deliver tailored digital shelf solutions

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Paid parental leave and disability coverage
  • Participation in 401(k) with company matching contributions
  • Minimum of 15 vacation/PTO days and 13 paid holidays
  • Paid sick leave as per local laws
Full Job Description
Relocation Assistance Offered Within Country
Job Number #175634 - Overland Park, Kansas, United States

Role Summary

Hill's Pet Nutrition is seeking a Digital Shelf Associate to sit at the intersection of eCommerce, Marketing, and Data Analytics. Reporting into the U.S. Marketing function, this role owns our brands' presence across all eCommerce touchpoints to drive conversion across major retailer sites. You will be the architect of the shopper's journey, making it exciting to ensure every click leads to a seamless, persuasive, and best-in-class brand experience. The single most important outcome for this position is maximizing conversion rates by optimizing Product Detail Pages (PDPs) and managing digital shelf performance monitoring.

Responsibilities:
  • Own Digital Shelf Performance & Analytics: Own and manage Digital Shelf Scorecards to track KPIs (Share of Voice, Placement, In-Stock Rates, Content Integrity), using tools to conduct competitive audits and translate data into actionable insights for brand growth goals.
  • Develop Agentic Commerce Readiness Plans: Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) - like Alexa for Shopping - are the future of retail. Establish a concrete, specific action plan to make our digital shelf optimal for AI search.
  • Drive PDP Optimization & Content Strategy: Execute retailer-specific copy optimization with agentic commerce best practices, manage PIM record integrity, deploy enhanced content (A+ Content, Rich Media, Brand Stories), and collaborate with Agency and Brand teams for mobile-first asset deployment.
  • Lead Digital Execution for New Product Launch (NPL) and Product Updates: Lead digital execution for all New Product Launches and Product Updates, ensuring 100% readiness across images, copy, and keywords by the "Go-Live" date in partnership with Sales and Supply Chain teams. Prioritize workload to address our Brand Growth Plans and business commitments, aligning with Hill's Division and C-P best practices.
  • Manage Retailer and Vendor Relationships: Partner with key retailer teams to deliver tailored digital shelf solutions and collaborate with Procurement to manage vendor relationships, optimize processes, and review costs/SOWs.

Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum 3 years of experience in eCommerce, Digital Marketing, Category Management or related experience

Preferred Qualifications:
  • Proficiency in PIM/DAM systems, syndication platforms, and digital shelf analytics tools
  • Proficiency in Microsoft Office Suite and Google Workspace tools
  • Results-oriented with a strong passion for driving growth in the retail sector
  • Ability to thrive and advocate focus in a fast-paced and dynamic environment
  • Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
  • Innovative and creative, always looking for new ways to engage shoppers and drive brand success
  • Analytical mindset with a proven ability to turn feedback and coaching into strategic action
  • Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
  • Previous experience in the Consumer Packaged Goods (CPG) industry
  • Master's degree or MBA


Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

#LI-Hybrid

About Colgate Palmolive

Colgate-Palmolive Company (Colgate) is a consumer products company whose products are marketed in over 200 countries and territories throughout the world. It operates in two segments: Oral, Personal and Home Care and Pet Nutrition. Oral Care business products include Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White, and Colgate Luminous White toothpastes, Colgate 360° manual toothbrushes and Colgate and Colgate Plax mouth rinses. Colgate's Oral Care business also includes dental floss and pharmaceutical products for dentists and oral health professionals. Its Personal Care products also include Palmolive, Softsoap and Sanex brand shower gels, Palmolive, Irish Spring, and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. It sells liquid hand soap under the Palmolive, Protex and Softsoap brands. Colgate, through its Hill's Pet Nutrition segment (Hill's), manufactures pet nutrition products for dogs and cats.

Colgate-Palmolive Careers

Join the vibrant team at Colgate-Palmolive, a global leader in oral care, personal care, and pet nutrition, where innovation, leadership, and care converge to create outstanding job opportunities. At Colgate-Palmolive, we are committed to offering more than just employment; we are dedicated to providing a platform where careers flourish and talents shine.

Work You’ll Do

At Colgate-Palmolive, every position is a chance to enhance global health and well-being. Whether you're involved in product development, marketing, finance, or technology, you'll contribute to projects that touch lives worldwide. Our team's diversity and commitment to inclusive leadership help foster an environment where new ideas and perspectives lead to dynamic solutions.

Innovate and Grow

Join a company renowned for innovation and set your career on a trajectory of growth and discovery. Colgate-Palmolive is the perfect place to challenge your skills and expand your horizons. Here, innovation isn't just another buzzword—it's a practical part of how we approach solutions and processes to improve the lives of our consumers.

Be Part of a Great Team

Our culture is all about collaboration and teamwork. At Colgate-Palmolive, you’ll work alongside professionals who are leaders in their fields, united by a common goal to make every day better for people around the globe. Our team is supported by robust diversity training programs that enhance understanding and drive innovation.

Future-Proof Your Career

With a multitude of career paths and job opportunities at all levels, Colgate-Palmolive empowers you to tailor your career journey. From internships to leadership roles, every career stage at Colgate-Palmolive is supported by extensive training and professional development opportunities, ensuring that your career aspirations have no limits.

Explore Job Opportunities and Internships

Whether you're a seasoned professional or a recent graduate, Colgate-Palmolive offers a range of opportunities. Explore positions that match your skills and interests through our job portal. We are continuously hiring and looking for curious, creative, and driven individuals to join our team.

Networking and Professional Development

At Colgate-Palmolive, career growth is complemented by opportunities for networking and professional development. Engage with leaders and peers at all levels and take advantage of our comprehensive benefits and programs designed to enhance your life both inside and outside of work.

Prepare for Your Interview

Ready to join us? Polish your resume, prepare for your interview, and show us why you are a perfect fit for our team. At Colgate-Palmolive, we value a straightforward and insightful interview process that seeks out individuals eager to contribute and grow.

Stay Connected

Keep up to date with the latest at Colgate-Palmolive: - **Career Tips**: Get insider perspectives and industry-leading insights you can use today—all from the people who work here. - **Job Alert Emails**: Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding opportunities that await at Colgate-Palmolive. Join Colgate-Palmolive and be part of a company that believes in growth, innovation, and the power of a diverse team to lead the industry forward. Explore our careers page and find out how your skills and passions can make a difference at one of the most respected companies in the world.
Learn more about Colgate Palmolive
Size
33,800 employees
Market Cap
$66.6 billion
Industry
Food & Beverages
Net Income
$2.6 billion
Founded
1806
5 Year Trend
+2.8%
Revenue
$16.4 billion
NASDAQ
CL
* Ladders Estimates

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