Member of Creative Studio (Web Designer - Marketing & Landing Pages)

Perplexity

$90K — $120K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong portfolio showcasing web and marketing design effectiveness.
  • Excellent visual design proficiency with a keen sense of brand identity.
  • Hands-on experience with CMS and templating for scalable design systems.
  • Background in aligning design with growth objectives and conversion rates.
  • Ability to work collaboratively and iterate quickly with engineering teams.
  • Proficient in Figma, responsive design, and web accessibility standards.
  • Strong understanding of effective web layout, typography, and interaction.

Responsibilities

  • Own the end-to-end design of marketing and landing pages, ensuring high craft.
  • Create and manage a scalable CMS design system for self-service page creation.
  • Collaborate with Growth and Product Marketing to create high-converting page designs.
  • Maintain visual consistency across all web platforms in partnership with the Brand team.
  • Work closely with front-end engineers to ensure quality and speed in page delivery.
  • Advocate for effective web layout, motion, and interaction design throughout projects.
  • Enhance self-service capabilities to allow focus on high-level design work.

Benefits

  • Collaborative environment with a strong focus on design excellence.
  • Opportunity to shape the visual identity of a leading AI product.
  • Access to a creative studio team where input is highly valued.
  • Chance to work closely with growth and marketing teams for real impact.
  • Flexibility to iterate and innovate rapidly alongside technical teams.
Full Job Description
About the role

We're looking for a Web Designer to own the design of Perplexity's marketing and landing pages. You'll be the person who makes sure every page we ship looks and feels like it belongs to one of the most exciting AI products in the world - clear, beautiful, and fast.

You're a great designer first and foremost, with the visual taste to set the bar for our web presence. But you also understand how modern web pages get built and maintained. As page volume grows across consumer and enterprise, a big part of this role is making our landing page system more self-serve internally: you'll create and own the design side of our CMS so the rest of the company can spin up on-brand pages without a designer in the loop every time.

You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our front-end engineers.
What you'll do
  • Own the design of marketing pages, landing pages, and growth surfaces end-to-end - you're the DRI for web craft
  • Create and own the CMS design system: the templates, components, and patterns that let teams build on-brand pages themselves
  • Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs
  • Work with Brand to keep visual consistency across every web touchpoint
  • Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer
  • Bring a strong point of view on layout, typography, motion, and interaction design for the web
  • Raise the floor on self-serve page creation so the design team can focus on the highest-craft work
What we're looking for
  • A strong portfolio of web and marketing design work - landing pages, campaign pages, product marketing sites - that shows you're a designer first
  • Excellent visual design skills with a clear sense of brand, typography, and composition
  • Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems
  • Experience at the intersection of brand and growth - you understand conversion without sacrificing craft
  • Comfort working fast and iterating in real time alongside engineers
  • Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance
  • A clear opinion on what makes a great web page, and the ability to articulate why
Nice to have
  • Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)
  • Background in brand or marketing design at a consumer tech company
  • Familiarity with SEO fundamentals and how design decisions affect discoverability
  • Motion design skills for web interactions and micro-animations

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