Robert W. Baird

Media & Sponsorship Manager

Robert W. Baird • $102K — $156K *
Milwaukee, WI 53215In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Advertising, Marketing, Business, or related field or equivalent experience
  • 15 years of relevant professional experience, with 7-10+ years in media planning, buying, and sponsorship strategy
  • Preferred financial services experience
  • Proven ability to connect marketing investments to business outcomes
  • Strong understanding of traditional and digital media channels, as well as sponsorship marketing
  • Demonstrated experience in leading teams
  • Familiarity with AI tools for tasks such as ideation and research

Responsibilities

  • Develop and execute media and sponsorship strategies aligned with brand and business objectives
  • Guide media investment mix, overseeing budget allocations and campaign timing
  • Identify and recommend innovative media and sponsorship opportunities
  • Evaluate, negotiate, and manage sponsorship and naming rights investments
  • Translate media and sponsorship investments into measurable business outcomes
  • Build and manage sponsorship portfolios aligned to firm priorities
  • Monitor performance against goals to optimize outcomes

Benefits

  • Bonus potential up to 25% of base salary
  • Comprehensive Total Rewards package available
  • Opportunities for professional development and team engagement
  • Flexible work environment with emphasis on collaboration
  • Strong focus on maintaining high-quality performance across initiatives
Full Job Description
About the Role:

Baird is seeking a Media & Sponsorship Manager to lead the strategy, planning, and execution of media and sponsorship investments across the firm. This role connects business priorities to effective media and partnership strategies, ensuring investments are well-managed, measurable, and aligned to brand and growth objectives. Serving as both a strategic advisor and hands-on contributor, you will partner across Marketing & Communications, business units, community partners, and external vendors to deliver integrated, high-quality programs while leading and developing a small team.

The Impact You'll Make:
  • Develop and execute media and sponsorship strategies aligned to brand and business objectives
  • Guide mix of media investments, across a broad set of channels, overseeing budget allocations and campaign timing decisions across initiatives
  • Identify emerging media and sponsorship opportunities and recommend innovative approaches while balancing stakeholder priorities
  • Evaluate, negotiate, and manage sponsorship and naming rights investments across sports, nonprofit, and community partnerships
  • Build and manage sponsorship portfolios aligned to firm and business-unit priorities
  • Translate media and sponsorship investments into measurable business and marketing outcomes
  • Serve as a trusted advisor to Marketing & Communications and business stakeholders
  • Partner with marketing colleagues to translate business objectives into actionable media and sponsorship strategies
  • Build and maintain strong relationships with vendors, partners, and internal teams
  • Monitor performance against goals and leverage data and insights to optimize outcomes
  • Manage budgets with discipline, accountability, and transparency
  • Ensure high-quality, consistent execution across multiple initiatives and workstreams
  • Lead the media and sponsorship function, including managing and developing a team while remaining actively engaged in key initiatives


What You'll Bring to Baird:
  • Bachelor's degree in Advertising, Marketing, Business, or related field or equivalent combination of education and experience
  • 15 years of relevant professional experience with 7-10+ years of experience in media planning, buying, and sponsorship strategy.
  • Financial services experience is preferred
  • Experience supporting enterprise-level initiatives and multiple business units with aligned strategies and an ability to connect marketing investments to business outcomes
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
  • Experience in leading people and building a team
  • Strong understanding of both traditional and digital media channels as well as sponsorship marketing
  • Experience and knowledge of Salesforce, RFP processes, demos and selection of media and sponsorship planning/buying software tools
  • Familiarity in using AI tools, especially for tasks like ideation and research
  • Proven ability to manage vendor relationships, work across teams and influence stakeholders at all levels
  • Strong analytical and problem-solving skills with attention to detail


Compensation and Total Rewards Package:
  • $102,000 - $156,900 annual salary range
  • Bonus potential up to 25% of base salary
  • Compensation and bonus are commensurate with experience, performance and/or firm profitability and location
  • Check out our Total Rewards at Baird, which is a summary of our benefits and compensation

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About Robert W. Baird

Robert W. Baird & Co. is an employee-owned, international wealth management, capital markets, private equity, and asset management firm with offices in the United States, Europe, and Asia. Baird offers investment banking, institutional sales and trading, research coverage, corporate services, and wealth management. The firm has approximately 4,600 associates serving the needs of individual, corporate, institutional, and municipal clients and more than $305 billion in client assets as of December 31, 2020.
Learn more about Robert W. Baird
Size
4,600 employees
Industry
Finance & Insurance
* Ladders Estimates

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