We are looking for a highly organized, motivated, and self-directed media professional who is customer obsessed, has a love for numbers, and an acute attention to detail to join the Amazon XCM (Cross Channel & Cross Category Marketing) Global Media team. This position will be responsible for providing planning and operational support in the development and execution of North America media plans across Amazon Brand, Retail, and Prime campaigns as well as creating and owning processes, tools, and mechanisms to enable cross-functional visibility, efficiency and accountability of our global media investments.
Key job responsibilities
Responsibilities include, but are not limited to, the following:
• Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including the following: video (including linear TV, streaming TV, premium online video), audio (including radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.
• Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.
• Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.
• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including: making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.
• Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.
• Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.
• Work with our media agency to invent and simplify processes and tools to effectively scale media operations.
• Demonstrate a strong understanding of media fundamentals.
• Build trustworthy relationships with internal business teams, agency partners, and finance teams.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
- Clear understanding of media principles, planning, and buying functions in the US and CA
- Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
- Experience using data and metrics to drive improvements
- Advanced proficiency in Excel and Word
- Strong verbal and written communication skills
PREFERRED QUALIFICATIONS
- Knowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.
- Experience in audience segmentation and targeting
- Deep knowledge in auction-based media like programmatic and paid social
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 70,400.00 - 113,700.00 USD annually
USA, CA, Santa Monica - 70,400.00 - 103,400.00 USD annually
USA, OR, Portland - 59,100.00 - 103,400.00 USD annually
USA, WA, Seattle - 80,200.00 - 103,400.00 USD annually
