CACI International

Media Planner, Senior

CACI International$78K — $165K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Current Top Secret SCI clearance with polygraph required.
  • Bachelor's degree in Communications, Marketing, Journalism, or related field.
  • 5+ years of experience in media planning or strategic communications.
  • Proven track record in developing multi-channel media strategies.
  • Experience in audience analysis and media effectiveness assessments.

Responsibilities

  • Develop media plans that align with psychological operations and communication objectives.
  • Identify and evaluate diverse media platforms to enhance audience engagement.
  • Conduct media consumption analysis for optimized communication strategies.
  • Coordinate with teams to ensure aligned media strategies and narratives.
  • Monitor and analyze media performance metrics for campaign optimization.
  • Identify key influencers and media outlets for targeted communications.
  • Evaluate emerging media trends to leverage new engagement opportunities.

Benefits

  • Comprehensive healthcare options for employees and their families.
  • Retirement plans to support long-term financial security.
  • Continuing education opportunities for professional development.
  • Wellness programs to promote work-life balance.
  • Flexible work arrangements to accommodate personal commitments.
Full Job Description
Job Title: Media Planner, Senior

Job Category: Communications

Time Type: Full time

Minimum Clearance Required to Start: TS/SCI with Polygraph

Employee Type: Regular

Percentage of Travel Required: Up to 25%

Type of Travel: Local

* * *

Responsibilities:

  • Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities.

  • Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.

  • Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods.

  • Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes.

  • Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.

  • Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution.

  • Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences.

  • Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.

  • Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement.

  • Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness.

Qualifications:

  • Must hold a current Top Secret SCI clearance with a poly

  • Bachelor's degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or a related field.

  • Minimum of 5 years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines.

  • Demonstrated experience developing multi-channel media strategies and audience engagement plans.

  • Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

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What You Can Expect:

Pay Range:

There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.

The proposed salary range for this position is:

$78,700 - $165,200

About CACI International

CACI International Inc is a multinational professional services and information technology company. It provides services to many branches of the federal government including defense, homeland security, intelligence, and healthcare. CACI has approximately 23,000 employees worldwide. The company's mission is to provide enterprise and mission technology services and solutions that best fit the needs of its customers. CACI has been named a Fortune World's Most Admired Company, a Washington Post Top Workplace, and a Forbes Best Employer for Diversity.
Learn more about CACI International
Size
22,000 employees
Market Cap
$7.1 billion
Industry
Net Income
$374.4 million
Founded
1962
5 Year Trend
+7.3%
Revenue
$5.8 billion
NASDAQ

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