The Media & Omni-Channel Manager plays a critical role in bringing brands to life across today's complex landscape of consumer touchpoints -connecting brand strategy, media investment, and shopper activation to deliver seamless consumer experiences across digital and physical touchpoints.
This role is responsible for executing and optimizing omnichannel strategies across key retail partners, while actively managing media performance and budgets to drive measurable growth, improving conversion, and strengthen brand presence at shelf (digital and in-store). The position will be responsible for translating brand strategy into activation plans that drive both awareness and conversion; ensuring a consistent, high-quality brand experience across all consumer touchpoints, including shopper programs at top 6 customers. The role must demonstrate leadership, and a strong willingness to deliver customer only the best experiences.
What You'll Do:- Support media planning decisions including budget allocation, channel mix, audience targeting, and flighting strategies for all Signature Brands.
- Partner with agencies to build and refine integrated media plans aligned to brand and commercial objectives.
- Identify opportunities to improve effectiveness across the funnel, from traffic generation to conversion and retention.
- Ensure campaigns are structured to drive incremental growth, new-to-brand acquisition, and share gains.
- Contribute to the development of full-funnel media strategies across key retail partners (Amazon, Walmart, Kroger, Instacart, etc.) supporting the drive periods and key marketing tentpoles.
- Support the comprehensive brand plan that supports growth and profit objectives.
- Manage day-to-day campaign activation across all channels.
- Continuously optimize campaigns to improve impact, effectiveness, conversion, and consumer acquisitions while building long term bran love and engagement.
- Leverage performance data and insights to inform ongoing media strategy and future planning cycles.
- Test and scale new capabilities, formats, and platforms to drive competitive advantage.
- Manage omnichannel media and shopper marketing budgets across key retailers and initiatives.
- Track and optimize spend to ensure alignment with brand priorities and financial targets
- Maintain budget trackers, and contribute to monthly/quarterly re-planning.
- Proactively identify opportunities to reallocate investments to maximize impact and efficiency.
- Perform other duties assigned that support the overall success of the team, department, or organization. This may include participating in cross-functional initiatives, contributing to process improvements, or assisting with special projects as needed.
- This list is intended to describe the general nature and level of work performed. This is not an exhaustive list of all responsibilities required for this role.
- Regular, predictable, in-person attendance on the business days the Company requires in-person attendance at this facility. (In-person attendance is optional on the other workdays.) For non-required-in-person attendance days, employees are expected to be present and engaged during the designated work hours for this role.
What You Bring - Skills/Competencies:- Strong business acumen and analytical skills.
- Strong sense of urgency.
- Excellent communication and presentation skills both written and verbal.
- Highly organized with the ability to manage multiple projects simultaneously.
- Willingness to coach and mentor associate brand managers to foster professional development and success.
- Microsoft Office suite (Excel, Word, PowerPoint).
Education/Experience/Qualifications/Certifications:- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Advanced degree (MBA) with a Marketing concentration, preferred.
- Minimum 4 years of classical experience in marketing and marketing communications, preferably in the CPG food industry with a well-known brand or company.
- Experience managing one or more brands.
- Experience managing and executing key elements of brand plans including strategy, selling and executing.
Physical Requirements and Work Conditions:- Ability to remain seated at a workstation for extended periods (up to 8 hours per day).
- Frequent use of hands and fingers for typing, writing, and handling office equipment.
- Ability to view computer screens and read printed materials for prolonged periods.
- Occasional standing, walking, and reaching within the office environment.
- Ability to lift and carry office supplies or equipment weighing up to 10-15 lbs.
- Adequate hearing and speech to communicate effectively in person and via phone/video.
- Travel up to 15%.
Compensation & Benefits:- The annual salary range is $125,000 - $160,000
- Compensation is based on a number of factors including market location and may vary depending on job-related knowledge, skills and experience.
- This role is eligible for a Short-Term Incentive Bonus
- A full range of medical, dental, vision, 401K plus up-to-four percent (4%) match, profit sharing, wellness program, paid parental leave, long-term-care insurance, critical accident insurance, short- and long-term disability and education assistance are also available.
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