Bachelor's Degree or equivalent experience required.
3-5 years of experience in online media industry.
Excellent analytical skills.
Understanding of the digital ecosystem.
Familiarity with site-side analytics platforms and 3rd-party ad servers.
Responsibilities
Manage paid and organic marketing channels across the awareness and conversion funnel.
Collaborate with Fortune 100 clients to customize marketing solutions.
Coordinate with multiple entities within the marketer's organization and their agency.
Conduct comprehensive analysis throughout the campaign lifecycle, partnering with the Data Science team.
Deliver in-depth performance analysis reporting to clients and media agencies.
Develop and implement performance tracking plans for on and offline conversions.
Ensure consistent tracking mechanisms to evaluate new targeting and product impacts.
Benefits
Opportunity to work with leading Fortune 100 clients.
Collaborative cross-functional team environment.
Engage in both strategic planning and hands-on campaign management.
Access to in-depth data analysis and performance metrics.
Work in a dynamic, fast-paced media marketing setting.
Full Job Description
Media Marketing Manager NYC
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Sales - Marketing - PR
Media Marketing Manager NYC
Media Marketing Manager NYC
Posted in Sales - Marketing - PR
by adminPosted on February 13, 2015July 15, 2019
Essential Duties and Responsibilities
Responsibilities:
Includes both paid & organic marketing channels spanning down the awareness and conversion funnel and then into CRM lifecycle.
Work directly with Fortune 100 marketer clients to define their customized implementation solution
Work across multiple within marketer's organization, their agency,
Conduct analysis both pre, during and post campaign. Partnering closely with Data Science team, and then owning all in-campaign and post-campaign analysis.
Heavy performance analysis reporting directly back to marketer side clients & media agencies
Work with marketers to identify both macro level marketing and individual in-channel. Develop a feasible and implementable plan for performance tracking spanning both on and offline conversions.
Determine testing methodology to measure performance lift.
In-Campaign: Engagement & Campaign Management
Work cross-functionally internally on onboard new clients & actively manage initiatives.
Ensure proper tracking is in place to measure impact/lift of new targeting & products (primarily for when driving offline action/conversion).
Analyze performance and compile learning's in an easily digestible format.
Education, Experience, Certification Requirements
Bachelor's Degree or equivalent experience required.
3- 5 years of experience in online media industry
Knowledge, Skills and Abilities
Excellent analytical skills
Understanding of digital ecosystem
Familiarity with site side analytics platforms and 3rd party ad servers
Ability to distill quantitative information and present it in a digestible format to clients
If you are interest for the position, you can send your CV at the hr department of Manager's Office via email info@managersoffice.net noting the position code.
