Full Job Description
We are seeking a Media Manager to lead integrated media strategy, planning and buying for Prime Video. Your focus will be driving innovative and effective media campaigns for Amazon Original Series and Movies - developing and executing strategies across a robust mix of channels including, but not limited to, television, digital, social and out-of-home. You will be responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, break through advertising.
The successful candidate will be a blended balance of media strategist, innovative thinker, project manager, relationship builder and analyst. They will be comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing, social, legal, events, PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.
Key job responsibilities
• Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
• Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
• Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
• Build storytelling materials that outline audience-led media strategies and be able to present confident and concise media recommendations to senior leaders and talent.
• Develop test and learn scenarios to continue to innovate and accelerate media performance.
• Manage budgets and timelines for media campaigns.
• Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
• Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
• Interface directly with networks, affiliates and partners to inspire and develop new advertising programs and secure premium media.
• Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience prioritizing and delivering projects on time in a fast-moving environment
- Experience prioritizing in a complex environment
- Experience prioritizing competing priorities in a complex, fast-paced environment
PREFERRED QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience in digital marketing and content production timelines and process
- Experience working in a fast-paced and highly cross-functional organization
- Experience in a fast paced, dynamic organization
- Experience working with a fast-paced and geographically dispersed organization
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
