Advanced proficiency in Microsoft Excel, PowerPoint, and Word
Familiarity with media applications like MediaTools, KANTAR, and Prisma
Strong strategic thinking and team leadership skills
Proven ability to build relationships across various teams
Responsibilities
Maintain ongoing client relationships and provide strategic insights
Lead the development and presentation of media plans
Mentor and manage team members to enhance efficiency
Review briefs and challenge audience segmentation and KPIs
Serve as a resource for strategic advice across teams
Meet with vendors to explore new media capabilities
Identify growth opportunities for existing and prospective clients
Benefits
Collaborative work environment
Opportunities for professional development
Access to industry-leading tools and resources
Engagement in innovative media strategies
Flexible work arrangements with in-office requirements
Full Job Description
Agency: Omnicom Media
Job Function: Media
Job Subfunction: Media Planning and Buying
Job Description:
Essential Functions
Client Management: Maintain knowledge about the industry and brand/client - product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations and projects
Media Planning: Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to ensure quality and flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients' marketing plans
Team Management: Mentor and manage staff. Delegating to build an efficient team.
Media Planning and Execution
Oversees the Associate Director or Media Supervisor ensuring timely, accurate, and overall work product excellence
Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate
Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations
Serves as a team resource for advice and counsel as well as being available to Account Management, Strategy and Analytics for ideation and innovation- Demonstrates ability to work with internal and external groups to deliver strategic excellence
Meets with vendors to assess new capabilities and innovations that are relevant for clients' media strategies
Provides and discusses industry information on media, markets and related topics
Maintain relationships with media vendors; continue to develop publisher and elevate relationships for exchange of new opportunities/ideas
Client & Internal Relationships
Identifies opportunities to existing and perspective clients while demonstrating the ability to sell SOLVE(D) and/or Omnicom Health offerings to grow business
Must understand resource time utilization and make appropriate staffing recommendations based on actual conditions
Provide tightly defined SOWs to clients and to set reasonable expectations based on staffing allocations
Builds trusting, collaborative relationships with internal and external constituents at appropriate levels
Manages expectations of clients and deliverables while identifying gaps/areas of improvement and creating opportunities to address
Accurately represents the client's point of view or corporate culture/biases when reviewing work, leveraging this perspective when providing feedback to team and presenting to client
Participates and presents in New Business efforts and presentations, where appropriate
Capable of effectively managing up and down the reporting structure
Strategic Thinking & Leadership
Provide and/or guide plan input
Develop and steward planning processes and process across team
Demonstrate problem solving and intervention when necessary
Understand and analyze the root causes of problems and develop ways to rectify
Guide and assist staff to arrive at potential solutions to problems/issues
Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
Mentor, train, motivate and develop a media planning group while integrating appropriate extended team members such as search, social, and analytics
Construct and deliver accurate, honest and timely performance management documents and ensures subordinates receive feedback from their line managers
What You Will Need
Bachelor's Degree preferred
8+ years of related media work experience
At least 2 years experience with Pharma is required
Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
Proficiency in media applications including MediaTools, KANTAR and Prisma
Strategic thinking
Team leadership
Leads client presentations and discussions
Relationship builder - across internal, external (agency, publisher), client teams
Effectively represents agency across relationships and industry
Seeks further education on media and client businesses
Contribute to broader agency building initiatives
Drive adherence to process and WOW
Salary
$130,000 - $170,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
$130,000 - $170,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
