Amazon

MarTech Lead, DCoE and MarTech, AWS Marketing

Amazon • $86K — $151K *
New York, NY 10025In-Person
Information Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
  • 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA
  • 5+ years of experience with marketing automation platforms, preferably Marketo
  • Deep expertise in identity resolution architecture, XDM schema design, and audience segmentation
  • Experience in driving end-to-end delivery and communicating results to senior leadership

Responsibilities

  • Implement and optimize Adobe Experience Platform (AEP) and its core components
  • Translate campaign strategies into platform-native journey architectures
  • Lead triage and resolution of platform issues with Adobe technical teams
  • Configure and maintain data ingestion pipelines and schemas
  • Launch automated campaigns and manage reporting functions
  • Troubleshoot technical challenges and design effective solutions
  • Present data-driven recommendations to leadership

Benefits

  • Comprehensive health insurance (medical, dental, vision, prescription)
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • Mental Health Support and EAP services
Full Job Description
We are seeking an experienced Senior MarTech Platform Specialist to lead the hands-on implementation, optimization, and scaling of Adobe Experience Platform (AEP), marketo, SFDC, or any other marketing automation and its connected ecosystem within AWS Marketing. This role combines deep technical platform expertise with strategic operational thinking, owning everything from identity resolution and journey orchestration to the frameworks and processes that enable cross-functional teams to deliver personalized customer experiences at scale. The ideal candidate thrives at the intersection of platform engineering and business strategy, translating complex organizational needs into scalable, production-ready solutions while driving continuous improvement through data-driven insights.

Key job responsibilities

- Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)

- Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions

- Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates

- Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards

- Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform

- Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues

- Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes

- Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform

- Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives

BASIC QUALIFICATIONS

- Experience in driving end to end delivery, and communicating results to senior leadership

- 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles

- 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA

- 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations

- Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation

PREFERRED QUALIFICATIONS

- Experience performing complex business case analysis to justify technical decisions and presenting the justification to management in a high-level review

- Experience in Agile or Scrum software development methodologies

- Experience implementing change management successfully transitioning programs into large-scale operations

- Familiarity with Salesforce (SFDC) and paid media platform integrations -Experience with data visualization tools (Tableau, CJA, or equivalent)

- Data fluency, including ability to define KPIs, build measurement frameworks, perform root cause analysis, and present insights to executive audiences Preferred Qualifications

- Certification in Adobe Experience Platform (AEP Developer or Architect) or Marketo Certified Expert

- Experience defining and implementing data governance frameworks and identity strategies across complex, multi-system environments

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Retail & Consumer Goods
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ
AMZN
* Ladders Estimates

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