MarTech Business Analyst for a remote opportunity for candidates working EST hours. The Candidate will bridge marketing and technology teams to define business requirements and support the delivery of data-driven customer campaigns across onboarding, lead generation, and product enrollment initiatives. This role will help ensure marketing objectives are translated into effective technical solutions by aligning campaign requirements, customer data, and system integrations.
Required Qualifications of the MarTech Business Analyst:- Applicants must be authorized to work for any employer in the U.S. We are unable to provide sponsorship or work with Third-Party agencies.
- Hands-on experience with Salesforce Marketing Cloud (SFMC) supporting marketing campaigns and customer communications.
- Experience gathering, analyzing, documenting, and validating business and technical requirements.
- Ability to translate business objectives into clear functional requirements and collaborate with technical teams on solution design.
- Experience working with cross-functional stakeholders to align business processes, system capabilities, and project requirements.
- Strong analytical, problem-solving, organizational, and written and verbal communication skills.
- Ability to manage multiple initiatives and support projects through requirements development, testing, and implementation.
Preferred Skills/Experience of the MarTech Business Analyst:- Banking or financial services experience, including familiarity with customer, account, and product data.
- Experience with Salesforce Financial Services Cloud (FSC) and integrations supporting lead management or banker follow-up activities.
- Knowledge of Customer Data Platforms (CDPs), audience segmentation, and customer data activation, preferably with Hightouch CDP.
- Experience supporting multi-channel campaigns involving customer onboarding, lead generation, cross-selling, or product enrollment.
Responsibilities of the MarTech Business Analyst:- Partner with marketing stakeholders to understand campaign objectives and translate them into documented business and technical requirements.
- Support customer onboarding campaigns for consumer and business banking products, including coordination of related system integrations.
- Gather requirements for website-driven lead generation initiatives and workflows that connect prospective customers with the appropriate business teams.
- Assist with targeted product enrollment campaigns by defining audience criteria based on customer data, existing products, and eligibility requirements.
- Collaborate with technical teams to support integrations among marketing platforms, customer data systems, and customer relationship management tools.
- Participate in requirements reviews, solution validation, testing, and implementation activities to help ensure delivered solutions meet business expectations.
Work Location: Remote. EST Hours.
Compensation / Benefits: Full-Time Employment with SYSTEMTEC means competitive compensation, access to health, dental, disability, and life coverage, and 401(k) with match.
***Please note: SYSTEMTEC is not set up to employ workers in the states of California, New York, and New Jersey
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