Pritchard Industries is seeking a
Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.
Primary Focus- Growth strategy
- Campaign development and execution
- Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
- Market intelligence and competitive insights
Key Responsibilities:Marketing Strategy & Planning- Develop and manage the annual marketing plan aligned to growth objectives
- Create quarterly go-to-market (GTM) plans by vertical
- Define target segments and prioritize growth opportunities
Vertical & Go-to-Market Strategy- Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
- Build vertical playbooks including messaging, positioning, and campaign approach
- Align marketing strategies with service capabilities and business priorities
Campaigns, Demand Generation & Social Media- Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
- Own lead generation strategy to drive pipeline growth
- Manage social media strategy and execution, ensuring consistent messaging and brand presence
- Maintain campaign calendars and track performance across all initiatives
Account-Based & Client Marketing- Develop and execute account-based marketing (ABM) programs for priority accounts
- Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
- Partner with internal teams to align marketing efforts with key client priorities
Events & Trade Shows- Define and execute event and trade show strategy aligned with vertical goals
- Manage participation, planning, and follow-up campaigns to maximize impact
- Ensure events contribute to pipeline generation and brand visibility
Market Intelligence & Competitive Insights- Conduct market research to identify trends and opportunities
- Develop and maintain competitive intelligence, including battle cards
- Monitor industry activity to inform strategy and positioning
Thought Leadership & Content- Plan and oversee thought leadership content aligned with vertical strategies
- Ensure content supports campaign goals and strengthens market positioning
Performance & Optimization- Track and optimize marketing performance based on data and KPIs
- Provide regular reporting on campaign effectiveness and growth impact
Key KPIs- Marketing-sourced pipeline
- Marketing-influenced revenue
- MQL volume and quality
- Campaign ROI
- Vertical growth performance
Core Outputs- Annual marketing plan
- Quarterly GTM plans
- Vertical playbooks
- Campaign calendars
- Competitive battle cards
Qualifications:- Bachelor's degree in Marketing, Business, or related field
- 5-8+ years of experience in marketing strategy, product marketing, or growth marketing
- Experience in service-based or B2B industries preferred
- Strong background in campaign execution, digital marketing, and events
- Ability to translate strategy into measurable results
- Excellent communication and organizational skills
What Success Looks Like- Strong pipeline and revenue contribution from marketing
- Effective vertical strategies driving measurable growth
- High-performing campaigns across digital, social, and events
- Clear market positioning supported by competitive insights
Benefits:•
Fully remote (Eastern Standard Time Preferred) •
Salary range: $95,000 - $115,000/yr• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits-Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay
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