JP Morgan Chase & Co.

Marketing Strategy Lead -Vice President- Owned Media-Consumer Bank, Acquisition Marketing

JP Morgan Chase & Co. • $150K — $180K *
Columbus, OH 43240In-Person
Finance & Insurance
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • 7+ years of marketing experience, especially in digital and paid media
  • Deep knowledge of performance marketing strategies across various digital channels
  • Experienced in managing marketing budgets and forecasting returns
  • Ability to develop and implement a robust test-and-learn roadmap
  • Skilled at influencing stakeholders within a matrixed organization using data
  • Collaborative team player with strong interpersonal skills
  • Data-driven analyst who also excels in creative problem-solving
  • Strong focus on quantifiable business results
  • Adaptable to changing priorities
  • Excellent written and verbal communication skills
  • Proficient in Microsoft Excel and PowerPoint

Responsibilities

  • Lead strategic marketing initiatives and digital channel campaigns for customer acquisition
  • Develop integrated marketing plans based on data-driven insights
  • Collaborate across departments to optimize audience targeting and creative execution
  • Analyze campaign performance and profitability to drive marketing decisions
  • Identify and assess new capabilities to enhance program success
  • Oversee reporting of marketing performance metrics and forecasts
  • Effectively communicate insights and trends to non-technical partners

Benefits

  • Comprehensive benefits package including health, dental, and vision
  • Generous retirement savings plan with employer matching
  • Opportunities for career advancement and professional development
  • Dynamic and inclusive work culture
  • Flexible work arrangements with potential for remote work options
Full Job Description
JOB DESCRIPTION

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank. 

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will manage Chase-owned digital advertising channels such as Display for acquisition marketing programs designed to drive new-to-deposit household growth profitably. 

Job responsibilities:

  • Act as a thought leader in owned digital channels, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
  • Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
  • Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
  • Work with analytics to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions and optimize performance
  • Identify new capabilities to improve program performance and support launch of new initiatives; assess performance and issues proactively and recommend enhancements
  • Lead reporting including forecasting, performance, and test results
  • Effectively communicate complex digital channel performance insights and trends to non-technical internal partners, highlighting actionable opportunities and underlying drivers

 

Required qualifications, capabilities and skills:

  • 7+ years of marketing experience, with expertise in digital marketing and paid media
  • Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
  • Experienced manager of marketing budgets, forecasts, and expected returns
  • Has ability to build a robust roadmap with a test-and-learn agenda
  • Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
  • Is a fantastic partner who leads through strong collaboration; recognized as a team player
  • Is data driven and analytical, while also being a creative and solution-focused problem-solver
  • Is focused on how marketing drives quantifiable business results
  • Comfortable with continuously changing priorities
  • Excellent written and verbal presentation skills
  • Highly proficient in Microsoft Excel and Power Point

 

Preferred qualifications, capabilities and skills:

  • Financial services industry experience a plus
  • Loves testing, learning, and taking calculated risks
  • Understands the big picture, considering impacts outside their given initiatives
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Is vigorous and thorough in their management of details; proven ability to take initiative

 

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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