As a Marketing Specialist, you will support the development and execution of integrated B2B marketing strategies that drive revenue growth, demand generation, and market share expansion across North America.

You will collaborate closely with sales, product marketing, digital marketing, and global teams to execute campaigns, build brand awareness, and support account-based marketing (ABM) initiatives.

This role is ideal for a data-driven, creative marketer who thrives in a cross-functional environment and has a passion for retail technology, digital marketing, and campaign optimization.

Reporting to the Director of Marketing, this role provides operational support and coordinates requests to maintain smooth team operations, while also leading the Americas marketing team in campaign reporting and budget monitoring.

• Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
• Develop and implement North America digital marketing strategies, including account-based marketing (ABM) programs
• Support global product launches while localizing campaigns for regional market needs
• Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
• Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
• Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
• Plan and execute marketing events including trade shows, customer events, and webinars
• Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
• Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
• Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance
• Manage agency and vendor relationships to support campaign execution
• Track, monitor, and report on marketing budgets and campaign performance for the Americas region

• Develop sales enablement materials such as presentations, collateral, and account-specific assets
• Partner with sales to support prospecting, pipeline growth, and account targeting strategies
• Execute account-based marketing campaigns to drive engagement with key enterprise clients

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• 4+ years of B2B marketing experience, preferably within a large corporate or global organization
• Proven experience in digital marketing, demand generation, and campaign execution
• Experience using Salesforce, Pardot, or similar marketing automation tools
• Strong ability to create compelling marketing content (internal and external communications)
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Strong analytical mindset with experience in campaign reporting and performance optimization
• Excellent project management and multitasking skills in fast-paced environments
• Strong verbal and written communication skills
• Ability to collaborate effectively across cross-functional teams and leadership levels
• Self-starter with a results-driven mindset and strong attention to detail

• Experience in retail, retail technology, or SaaS environments
• Hands-on experience with account-based marketing (ABM) strategies
• Familiarity with Adobe Creative Suite (Photoshop or similar tools)
• Experience supporting sales teams with marketing collateral and custom presentations
• Knowledge of SEO, content marketing, and lead generation best practices

HIRING SALARY RANGE: $68,000-$93,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https:

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