Marketing Specialist II

Are you looking for a highly rewarding opportunity that provides extensive career growth opportunity? Gilbane is seeking a Marketing Specialist II to be a lead for a Business or part of a team supporting a Division in developing sales, marketing, and communications deliverables and begins supporting strategic sales pursuits. This role will sit primarily in the office. 

Who are you? 

You are a coach/leader who leads with an inclusive and empathetic mindset. You provide feedback and guidance to help others excel in their current or future roles. You determine priorities, delegate work, and effectively communicate progress. You establish measures to assess the impact, quality, and timeliness of results while praising successes and sharing lessons learned. You build high performing teams by attracting, engaging, developing, and retaining talented individuals through motivation and discipline to maximize impact on the organization and the individual.  

You leverage business insights by understanding industry trends, local market/economic conditions, and Gilbane’s business model to make critical decisions and create competitive advantage. You deploy a strategic mindset when considering solutions to long-term opportunities and risks that may develop in the future.  

Your core values match Gilbane’s: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship. 

What’s in it for you?   

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader. 

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
• Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
• Ensures all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
• Participates in presell meetings and local strategic brainstorming
• Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
• Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
• Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
• Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
• Assists in conducting research into the different market sectors to understand our clients including who they are, what’s top of mind, and key trends
• Supports the close-out process of sales and marketing deliverables
• Develops an intermediate knowledge of the AEC industry and Gilbane’s capabilities across each sector, locally and nationally
• Builds and strengthens strong local relationships with operations to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Leads multiple deliverables concurrently and has a strong ability to multi-task 
• Participates in professional or community organizations

EXPERIENCE/EDUCATION

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3-5 years relevant experience in the marketing and/or AEC industry
• Or equivalent combination of education and experience

KNOWLEDGE, SKILLS & ABILITIES

• Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography 
• Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
• Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
• Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals 

Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.

For Albany, NY the pay ranges from $72,000.00-$105,000.00 plus benefits and retirement program.

For New York, NY the pay ranges from $95,000.00-$125,000.00 plus benefits and retirement program.

Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.

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