Job Overview:The Marketing Senior Manager, HCP Execution is responsible for leading the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution that strengthens adoption, customer engagement, and brand performance. Serving as a senior execution lead for field-facing marketing initiatives, this role provides strategic and operational leadership across HCP tactics, promotional resources, field communications, and office-based adoption programs for key customer segments including Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists.
This individual partners closely with the Director, HCP Marketing Lead to shape pull-through priorities, drive coordinated field deployment, and optimize field-facing programs based on business needs, field insights, and performance trends. The role serves as a senior integration point across Brand Marketing, Market Access Marketing, Sales, Training, Operations, Medical, Legal/Regulatory, and external partners to enable consistent execution, disciplined governance, and a seamless customer experience. The role's primary focus is driving field pull-through excellence, improving HCP office call effectiveness, and advancing scalable execution capabilities across the brand.
Essential Functions Required for Job:Field-Facing Marketing Execution Planning- Lead development of the field execution strategy for HCP marketing initiatives, ensuring strong alignment with brand priorities, customer needs, and business objectives.
- Own pull-through planning and implementation that translates marketing strategies into actionable, measurable, and scalable field programs.
- Establish and continuously improve best practices, processes, and governance for field-facing marketing execution.
- Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimization opportunities to improve impact.
HCP Promotional Resource Planning & Deployment- Lead strategic planning, deployment, and lifecycle management of field-facing promotional resources, ensuring resources are prioritized, actionable, and aligned to brand objectives.
- Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment excellence.
- Drive coordinated field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and field usability while reducing communication burden.
- Ensure field resources remain current, compliant, strategically aligned, and supported by clear guidance for effective execution.
- Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.
Starters, Vouchers & Office Adoption Programs- Lead planning, execution, and optimization for starters, vouchers, and related office-based adoption resources.
- Identify and advance opportunities to improve HCP trial, adoption, and office workflow integration through targeted pull-through programs.
- Partner with field leadership, market access, and operations teams to maximize utilization, operational feasibility, and business impact of office-based support programs.
Omnichannel Support & Execution- Lead strategy-aligned execution of Rep-Triggered Emails (RTEs) and other field-activated customer engagement tactics.
- Partner with Omnichannel Marketing to connect field execution with digital customer experiences and identify opportunities to improve coordinated engagement.
Business Planning & Cross-Functional Coordination- Serve as the senior coordination lead for execution of field-facing HCP initiatives, ensuring alignment across strategy, timing, stakeholders, and field needs.
- Lead cross-functional planning among Marketing, Sales, Training, Operations, Market Access, Legal, Regulatory, Medical Affairs, and agency partners to ensure efficient, compliant, and aligned execution.
- Develop, steward, and communicate integrated deployment calendars, execution roadmaps, and decision-making milestones.
- Drive executional excellence across customer-facing programs by maintaining clear timelines, deployment plans, stakeholder accountability, and feedback loops.
Performance Monitoring & Optimization- Define and track KPIs for field-facing programs and pull-through initiatives in partnership with analytics, sales, and marketing stakeholders.
- Analyze program performance, field feedback, and customer engagement indicators to identify opportunities for strategic refinement.
- Recommend enhancements that increase effectiveness, efficiency, field adoption, and customer engagement.
- Provide leadership-ready performance updates, insights, and recommendations in partnership with the HCP Marketing Lead.
Knowledge, Skills and Abilities (general & technical):- Experience leading field force execution, customer engagement programs, and pull-through initiatives in a matrixed environment.
- Strong cross-functional leadership, communication, stakeholder management, and project management skills.
- Demonstrated ability to lead complex initiatives across multiple stakeholders, influence without authority, and drive decisions through ambiguity.
- Experience partnering with sales teams, market access teams, agencies, and promotional review committees to deliver compliant, customer-facing resources.
- Strong understanding of omnichannel marketing principles, field deployment processes, performance tracking, and operational governance.
Education & Experience Requirements:• Bachelor's degree in a related field required.
- Minimum 6 years of relevant experience in biotech or pharmaceutical industry with Bachelor's Degree.
- Must have experience in healthcare marketing, sales, sales operations, or field enablement, with demonstrated ownership of complex cross-functional initiatives.
- Preference towards candidates with experience developing or optimizing HCP marketing pull-through, field force enablement, and office-based adoption programs.
- Oncology and/or specialty pharmaceutical marketing experience preferred.
Travel Requirements: Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically 20% of time and as needed.
Mental/Physical Requirements: Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
People Management: This is an individual contributor role and does not have direct reports or formal people-management responsibilities.
Travel Requirements:Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.
Mental/Physical Requirements:Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
The base salary range for this role is
$155,300.00 - $194,100.00
Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential, in accordance with applicable law.
Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
