Future plc

Marketing Science Director

Future plc$162K — $180K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in Marketing Science, Ad Analytics, or Attribution.
  • Deep understanding of agency workflows and media-planning vocabulary.
  • Strong knowledge of MTA, Geo-testing, and MMM methodologies.
  • 2+ years presenting data methodologies to brands and agencies.
  • Proficiency in SQL and data visualization tools, with Python or R preferred.
  • Bachelor's in a quantitative field; Master's or PhD in Econometrics or Applied Statistics is a plus.

Responsibilities

  • Own the measurement narrative for client and agency management.
  • Transform measurement capabilities into scalable media solutions with Sales.
  • Co-develop frameworks to guide teams on measurement solutions tailored to client goals.
  • Manage onboarding and performance of third-party measurement vendors.
  • Guide design and execution of advanced incrementality testing.
  • Map media exposure data into global Marketing Mix Models.
  • Provide insights back to Product Management to inform future builds.

Benefits

  • Uncapped leave for workload management.
  • Profit-sharing bonuses when targets are met.
  • Referral rewards for bringing in new talent.
  • Well-being support via Colleague Assistant Programs.
  • Opportunity to purchase shares through a Share Incentive Plan.
Full Job Description
Description

You will develop advanced measurement frameworks beyond basic click-and-impression metrics. Your daily work involves building a proprietary measurement ecosystem tailored to modern data infrastructures. You will work closely with our sales teams and external agency partners. You will consult directly with brands to clearly define their success metrics. By translating complex data into accessible narratives, you will showcase true business growth. You will empower our internal teams to bring sophisticated, market-ready solutions to clients.

What You'll Do

You will report into the VP, Commercial Product and Go To Market

Go-To-Market & Vendor Governance
  • Own the Measurement Narrative: Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
  • Measurement as a Product: Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
  • Sales Enablement & Decision Tree Design: Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
  • Vendor & Commercial Governance: Manage the technical onboarding, benchmarking and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.

Technical Methodologies & Data Science
  • Causal Experimentation: Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
  • MMM Data Architecture: Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.
  • Identity & Privacy Engineering: Own the technical identity roadmap-navigating MAIDs, clean rooms, cookieless identifiers, and privacy compliance (CCPA/GDPR)-to ensure high-fidelity signal capture across the ad stack.

Product Innovation & 3-Year Vision
  • Close the Product Loop: Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds (acting as a key stakeholder for initiatives like the Product Manager Atelier).
  • Scale Multi-Product Frameworks: Design and execute sophisticated measurement for performance tools (e.g., Future Optic, Helix) while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.
  • Architect the Proprietary Ecosystem: Oversee the 3-year migration from third-party dependencies to an in-house, full-stack ecosystem powered by first-party pixels, predictive models, and custom testing frameworks.


Experience That Will Put You Ahead Of The Curve
  • Experience: 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
  • Agency Ecosystem Fluency: Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
  • Measurement Mastery: Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms (Meta, Google, DV360) and modern Data Clean Rooms.
  • Client-Facing Impact: 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
  • Technical Stack: Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.
  • Education: Bachelor's degree in a quantitative field (Economics, Statistics, Data Science, etc.). A Master's or PhD in Econometrics or Applied Statistics is a strong plus.


Compensation and Benefits

The expected range for this role is $162,000 - $180,000

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan


Internal job family level Commercial 2

This is a hybrid role from our New York office, working three days from the office and two from home.

#LI-Hybrid

About Future plc

Future plc is a British media company that specializes in publishing and digital media. The company was founded in 1985 and is headquartered in Bath, England. Future plc publishes a wide range of magazines, including technology, gaming, music, and photography. The company also operates a number of websites and produces events and exhibitions. Future plc has a global reach, with offices in the United Kingdom, United States, Australia, and France. The company is committed to providing high-quality content to its readers and helping its customers to reach their target audiences.
Learn more about Future plc
Size
2,000 employees
Industry
Founded
2017

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