Your Role:
Responsible for developing and executing downstream marketing strategies and commercial plans for the spatial biology product portfolio to drive achievement of North American business and revenue objectives. This role owns key aspects of product marketing across the commercial lifecycle including market assessment, product positioning, go-to-market strategy, new product launches, demand generation, sales enablement, forecasting, pricing strategy, and product lifecycle management.
Essential Duties and Responsibilities:
- Develop business plans, product positioning, and go-to-market strategies for assigned products and services.
- Conduct market research, monitor competitive activity, and identify customer needs, market opportunities, and trends.
- Conduct routine business analyses and reviews using clear measurable metrics to evaluate performance and implement appropriate actions.
- Collaborate with internal marketing and sales teams, KOLs, customers, and other stakeholders to identify market needs and develop effective marketing programs.
- Design and execute targeted multi-channel marketing campaigns to drive product awareness, adoption, and revenue targets.
- Develop rolling sales forecasts for new and current products in collaboration with Sales and other relevant functions.
- Develop tactics, tools, campaigns, messaging and positioning to support sales and revenue objectives.
- Develop and execute new product pre-launch and launch plans for US and Canada.
- Develop and implement sales enablement and of "how to sell" guidelines, including product rationale, positioning, competitive overview, companion products, and other relevant sales tools and support materials.
- Coordinate and participate in strategic marketing and planning activities.
- Lead cross-functional teams/groups to develop and execute on strategic and tactical marketing plans.
- Develop pricing strategies in collaboration with commercial and business stakeholders to support long-term business and market objectives.
- Provide field marketing and sales support, including participation in customer visits, account discussions, and other field activities.
- Represent the company during customer visits, presentations, as well as regional and national meetings and other commercial activities to support field activities and gather customer feedback.
- Maintain strong communication and collaboration with field team to identify market opportunities and effectively support sales opportunities.
- Develop and maintain strong working relationships with strategic customers and key accounts in collaboration with sales and in manner consistent with customer-relationship-management plans.
Requirements:
- Bachelor's degree in a life sciences discipline (e.g. Biology, Chemistry, Biochemistry, Cell Biology, Molecular Biology)
- Minimum 5 years of life sciences marketing experience
- Strong understanding of life science and translational research and the ability to understand and communicate complex scientific and technical concepts.
- Ability to analyze and interpret market, customer, competitive, and business information.
- Strong written and verbal communication, presentation, organizational, and project management skills.
- Ability to work effectively with cross-functional teams and interact professionally with customers, sales representatives, KOLs, and other stakeholders.
- Experience with CRM systems, and standard Microsoft Office programs.
- Experience with data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI) for performance tracking and reporting.
- Up to 35% travel domestic & 5% international
Highly Valued Skills:
- Advanced degree or hands-on laboratory research experience.
- Experience working in a scientific laboratory in an academic, biotechnology, pharmaceutical, diagnostics, or healthcare environment.
- Experience and/or education in spatial biology, spatial transcriptomics, spatial proteomics, imaging, or related technologies.
- Marketing experience focused on complex capital equipment platforms consisting of instruments, software, reagents, consumables, and associated workflows.
- Technical sales or field applications support experience in the life sciences.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms, talk, and hear. The employee is required to sit and stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This job is performed in a temperature controlled, handicap-accessible facility without exposure to extreme hot or cold temperatures. Generally, this job is performed in an office environment. Due to the travel requirements, this position may be exposed to natural elements of nature.
The hiring range for this position is expected to fall between $119,973-$141,085/year, reflecting the range candidates can reasonably expect to be considered for at time of offer, based on factors such as experience, internal equity, and qualifications.
The salary of the finalist(s) selected for this role will be set based on a variety of considerations, including but not limited to internal equity, experience, education, specialization, skills, abilities, and training. The above range represents the Company's good faith and reasonable estimate of possible compensation at the time of posting.
In addition to your salary, the Company offers a comprehensive benefits package, including health, vision, and dental insurance, as well as a 401(k) plan. All benefits are subject to eligibility requirements. Certain positions may also be eligible for additional compensation such as bonuses or commissions.
