5+ years of marketing experience, ideally in technology or IT services.
Bachelor's degree in Marketing, Communications, Business, or relevant field.
Experience in managing partner relationships and collaborative marketing initiatives.
Strong background in event planning and execution.
Familiarity with digital marketing tools and CRM systems.
Excellent interpersonal and communication skills for cross-functional collaboration.
Highly organized and proactive in managing multiple projects.
Responsibilities
Drive partner marketing initiatives with technology partners.
Create content for partner-focused marketing materials and campaigns.
Organize and manage webinars, trade shows, and partner events.
Coordinate event logistics, marketing materials, and lead follow-up activities.
Work with internal teams to gather marketing assets and ensure on-time delivery.
Validate incoming leads from campaigns, share qualified leads with sales.
Assist with digital marketing tasks like emails and social media posts.
Benefits
Collaborative work environment with cross-functional teams.
Opportunity to engage with major technology partners.
Possibility to enhance event management skills through diverse events.
Exposure to digital marketing strategies and tools.
Support in professional development and marketing initiatives.
Full Job Description
Job Description Marketing & Partner Engagement Manager - North America
Location: Philadelphia/New Jersey, United States Experience Level: 5+ Years in Marketing (Technology industry preferred)
About the Role
We are seeking a seasoned marketing professional to drive partner engagement, event initiatives, and demand-generation activities across North America. This role requires a proactive communicator with strong business development exposure, solid digital marketing understanding, and the ability to collaborate effectively with cross-functional teams and technology partners.
Key Responsibilities 1. Partner Marketing
Work closely with our technology partners to plan and execute joint marketing activities.
Create draft content for partner-aligned marketing materials and support partner-driven campaigns.
2. Event Management
Organize and manage virtual and in-person events, including webinars, trade shows, and partner events.
Coordinate logistics, marketing materials, capture leads and follow-up activities to ensure successful events.
3. Team Coordination
Collaborate with internal marketing, design, and sales teams to gather required materials.
Ensure timely delivery of brochures, presentations, and other marketing assets.
4. Lead Validation
Validate and qualify incoming leads from campaigns and events.
Share qualified leads with the sales team and support follow-up activities.
5. Digital Marketing Support
Assist with digital marketing tasks such as emails, social posts, and landing pages.
6. Communication & BDM Support
Work closely with the Business Development team to support their marketing needs.
Help prepare sales decks, partner presentations, and marketing collateral.
Requirements Required Qualifications
5+ years of professional marketing experience, preferably in the technology or IT services sector.
Bachelor's degree in Marketing, Communications, Business, or a related technical field.
Proven experience managing partner relationships and executing collaborative marketing initiatives.
Strong event planning and coordination background.
Familiarity with digital marketing tools, CRM systems, and lead validation processes.
Excellent interpersonal skills, with the ability to work effectively with business development teams and technical stakeholders.
Highly organized, detail-oriented, and proactive in driving multiple projects simultaneously.
Preferred Qualifications
Experience working with major technology partners (e.g., Salesforce, Microsoft, IBM, AWS, SAP etc.).
Understanding of demand generation, marketing analytics, and lead scoring.
Ability to create or guide marketing content development.
