4+ years of experience in data management or marketing operations, ideally in B2B SaaS startups
Expert proficiency in Hubspot CRM and related automation tools
Familiarity with technical integrations like APIs and webhooks
Strong analytical skills and attention to detail
Ability to work collaboratively in a dynamic environment
Responsibilities
Own marketing data strategy and technology stack for effective campaign execution
Clean, enrich, and integrate data from multiple sources into Hubspot
Manage data flow between Hubspot and other tools for efficiency
Research and manage data sources to enhance campaign performance
Identify trends and support measurement of marketing campaigns with actionable insights
Analyze data for strategic projects like TAM identification and sales territory creation
Maintain CRM data hygiene and reporting dashboards for marketing and sales
Benefits
Work has real-world impact on global supply chains
Strong engineering culture focused on quality and fast movement
Culture promotes ownership and accountability
Remote-first, flexible work environment across multiple regions
Product-market fit with high customer satisfaction
Collaborative team with diverse backgrounds
Full Job Description
The Role
The Marketing Operations Manager will play a key role in the efficient operation of the entire marketing team, from events to email campaigns, product launches, and strategic decisions. As our marketing team and activities grow, we're looking for someone to take ownership of the data we need to run targeted programs and track their effectiveness, ensuring it is clean, complete, and up-to-date. In addition, this role will support reporting and analysis for the broader go-to-market team, including Sales and Customer Success.
The ideal candidate combines technical execution with strategic thinking to plan for measurement and analysis needs. If you love drilling into the data, ensuring the CRM stays clean, and optimizing processes, this could be the role for you. What You'll Do
Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales
What You'll Bring
Typically, 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup
Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools
Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation
Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale
Strong analytical and problem-solving abilities, with a keen eye for detail
Proven ability to work collaboratively in a fast-paced, dynamic environment
Why Join Canals
Real-world impact: your work improves global supply chains, saving customers time and reducing waste.
Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably.
Culture of ownership: moving fast while putting quality first.
Remote-first, flexible work environment across North and South America.
Stellar product-market fit with tons of customer love.
All star team with diverse backgrounds to collaborate with and learn from.
