3-5 years of experience in marketing, marketing operations, CRM management, or demand generation.
Hands-on experience managing a CRM, focusing on data integrity and lead tracking.
Strong understanding of lead generation and sales/marketing pipeline tracking.
Familiarity with prospecting tools like Salesforce, HubSpot, or ZoomInfo.
Proficient in building dashboards and tracking KPIs for campaign performance.
Excellent written and verbal communication skills for developing marketing content.
Detail-oriented with a collaborative mindset to work with sales and leadership teams.
Responsibilities
Manage and grow marketing qualified leads (MQLs) through digital marketing initiatives.
Build and manage targeted prospect lists using ZoomInfo.
Create and execute industry-specific outreach campaigns and marketing communications.
Develop and track email campaigns, including collateral creation.
Monitor lead conversion rates and generate 10-25 new MQLs quarterly.
Enhance social media presence by maintaining a consistent posting schedule and engaging content.
Support content marketing by creating blogs, case studies, and customer success stories.
Benefits
Opportunity to work closely with sales and leadership teams.
Hands-on role with a focus on building and growing marketing initiatives.
Chance to develop and implement marketing automation techniques.
Engagement in cross-company marketing initiatives and trade show management.
Support for professional growth within a growing group of companies.
Full Job Description
Position Summary
The Marketing Operations and CRM Lead will work closely with the sales and leadership team, manage the CRM, marketing operations, and demand generation across a growing group of companies. This role will drive marketing automation, reporting, and digital marketing initiatives, while developing consistent processes and ensuring alignment between both marketing and sales as well as across the companies within the group. The ideal candidate is hand-on with strong analytical and organization skills who wants to build and grow with Connexis!
Responsibilities:
Manage and grow marketing qualified leads
Grow and expand digital marketing and ZoomInfo to increase MQLs entering the sales pipeline
Build and managed targeted prospect lists in ZoomInfo
Create industry specific outreach campaigns and marketing communication cadence
Develop email campaigns, including creating collateral
Track lead conversion rates
Generate 10-25 new MQLs per quarter
Maintain lead conversion tracking for all campaigns across the group
Continue to advance marketing automation techniques
Social Media Management
increase visibility and engagement while established the companies online presence
Develop and maintain a consistent posting schedule
Share project updates, case studies, company news, and employee highlights across social media platforms to increase visibility
Develop internal relationships to increase employee engagement with company content
Promote trade show attendance and industry events to boost qualified leads and presence
Publish 3-4 posts per month for all companies within the group
Track post performance on a monthly basis.
Support brand awareness and assist in recruiting efforts by creating a well established reputation
Content Marketing Development
Support lead generation through educational and industry-focused content.
Crease blogs, case studies, project spotlights, and email content
Develop customer success stories with the partnership of the sales team
Create and publish trade show and event content
Update the websites across the group
Marketing Reporting and ROI Tracking
Establish consistent reporting demonstrating marketing impact on business growth
Crease monthly marking dashboards
Track leads generated by source
Measure campaign effectiveness
Monitor website and social media analystics
Deliver monthly reports to leadership
Identify top-performing marketing channels
Ownership of annual marketing planning
Leads cross-company marketing initaitives
Enhance collaboration between sales and marketing teams
Trade show support and management
Qualifications:
3-5 years of experience in marketing, marketing operations, CRM management, or demand generation.
Hands-on experience managing a CRM, including data integrity, lead tracking, reporting, and process development.
Strong understanding of lead generation, MQL management, lead qualification, and sales/marketing pipeline tracking.
Experience with prospecting tools such as Salesforce, HubSpot, ZoomInfo, or similar platforms.
Strong analytical skills with the ability to build dashboards, track KPIs, measure campaign performance, and report marketing results
Strong written and verbal communication skills, with experience developing email campaigns, social media content, and marketing materials.
Strong attention to detail
Ability to collaborate effectively with sales, leadership, and internal teams to drive lead generation and marketing initiatives.
