Job Overview:We are seeking an experienced, growth-minded Marketing Manager to own and execute our end-to-end marketing strategy. As our primary marketing leader, you will sit at the intersection of strategy and execution-aligning brand positioning, lead generation, and sales enablement to drive measurable revenue growth.
This is a high-impact role ideal for a strategic marketer who thrives in building scalable demand-generation engines, refining messaging, and collaborating with external vendor partners to multiply output.
Benefits:• Competitive Salary
• 401(k) plan with 4% company match, 100% vested**
• Health, Dental, and Vision Insurance**
• Paid Vacation, Sick, and Personal Days**
• Company-Paid Holidays
• Opportunities for professional growth and promotion from within
Requirements
Key Responsibilities:Strategic Leadership & Revenue Alignment- Develop and execute a comprehensive marketing strategy aligned with corporate growth targets, especially our VirtuCARE related offerings
- Partner directly with Sales to align pipeline generation, sales enablement materials, and lead-qualification criteria.
- Track, analyze, and report on core marketing KPIs (pipeline velocity, lead-to-opportunity conversion rates, and ROI).
Demand Generation & Campaign Management- Design and manage integrated demand-generation campaigns spanning digital ads, content marketing, email nurture tracks, and industry events.
- Design, build and oversee strategies to build a predictable top-of-funnel pipeline.
- Build automated lead nurturing workflows to optimize conversion throughout the customer's journey.
- Positioning, Messaging & Content
- Refine value propositions, brand messaging, and product positioning for key target personas and customer profiles.
- Create and oversee high-impact marketing collateral, including case studies, whitepapers, presentation decks, proposal copy, and digital landing pages.
- Ensure consistent brand voice and messaging across all external and internal touchpoints.
Events, Vendor Partner Coordination & Training:- Coordinate joint marketing initiatives, co-branded campaigns, and promotional funding (MDF) with key technology and hardware vendor partners.
- Plan, organize, and execute strategic regional conferences, client webinars, and partner-led technical seminars.
- Lead ongoing product training and enablement for internal sales teams regarding new hardware releases, enterprise support options, and vendor ecosystem updates.
Key Qualifications & Skills:- Experience: 5+ years of marketing experience, with at least 2-3 years in a leadership or strategist role (e.g., Marketing Manager, Lead, or Director).
- Domain Expertise: Proven track record in B2B marketing, demand generation, account-based marketing (ABM), and sales pipeline growth.
- Tech Proficiency: Experience with CRM and marketing automation platforms (HubSpot or similar) and web analytics tools (Google Analytics or similar).
- Execution & Strategy Balance: Ability to operate as a high-level strategist while remaining hands-on in campaign execution and content creation.
- Analytical Skills: Strong data-driven mindset with the ability to translate complex analytics into clear executive insights and actionable adjustments.
Preferred Attributes:- Strong familiarity with enterprise/ed-tech sales cycles, IT services, technology ecosystems, or B2B advisory models.
- Exceptional written communication skills with experience shaping complex value propositions into clear, persuasive copy.
Background Check:All candidates should be prepared to undergo and pass a comprehensive background check to ensure the safety and integrity of our operations.
Salary Description:$78,000 per year - $92,000 per year
Salary Description
$78,000 - $92,000 / Year
