The Marketing Manager is responsible for driving qualified lead generation and supporting sales performance across Timbers Resorts' real estate portfolio, including a new Soleil Residences project. This role will contribute to launch and go-to-market strategies, oversee campaign performance, and shape messaging across all channels to ensure alignment with sales objectives and revenue goals.
This individual operates at both a strategic and tactical level-leading agency partners, optimizing campaigns, and continuously refining the marketing funnel to improve lead quality and conversion.
You areAn inspired, driven individual who utilizes their strong marketing and communications skills to produce results. You are autonomous, curious, up for a challenge and truly appreciate the opportunity to work with people who encourage, inspire, and support one another to be their best.
Key ResponsibilitiesNote: The responsibilities listed below are illustrative of the role and not intended to be an exhaustive list. Additional duties may be assigned as needed to support the success of the organization.
Campaign Strategy & Performance
- Own and lead integrated marketing campaigns across paid media, web, email, social, PR, and events
- Drive qualified lead generation and continuously optimize for conversion performance
- Identify gaps in funnel performance and implement strategies to improve lead quality and sales outcomes
- Develop test-and-learn strategies across channels
Messaging & Copy Direction
- Own messaging strategy and campaign narratives across all real estate marketing efforts
- Provide copy direction and final approval for websites, email campaigns, paid media, and sales materials
- Ensure consistency with brand standards in partnership with brand and hospitality marketing
CRM & Lifecycle Marketing
- Develop and oversee lead nurture strategies in partnership with Marketing Automation
- Define segmentation, email journeys, and lifecycle touchpoints to improve conversion
Website & Conversion Optimization
- Support website initiatives as a key lead generation channel, contributing to content updates and overall user experience
- Collaborate with internal and external partners to identify opportunities to enhance form performance and improve the user journey
Agency & Vendor Management
- Lead agency partners across digital, creative, and media
- Provide clear direction, feedback, and performance expectations
- Ensure all external partners are aligned with strategy and delivering against KPIs
Sales & Cross-Functional Alignment
- Partner closely with Sales to align on lead quality, feedback loops, and campaign performance
- Lead development of sales tools, presentations, and marketing materials
Budget & Reporting
- Manage marketing budgets, track spend, and ensure alignment with performance goals
- Report on campaign performance using Salesforce, Google Analytics, and other platforms
Miscellaneous
- Possess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trends
- Flexibility to work across multiple time zones
- Some travel required (approximately 10-20%)
Qualifications and Experience- Bachelor's degree required; in Marketing or Communications preferred
- Five+ years as a Marketing Manager preferred
- Five+ years in real estate, hospitality or products marketing
- Experience launching new real estate and/or hospitality productions, properties or developments
- Deep understanding of luxury hospitality, real estate or products
- Strong understanding of lead generation and conversion funnels
- Proven ability to manage agencies and drive performance
- Strong copywriting and messaging skills
- Experience with Salesforce, WordPress, Google Analytics, and digital media platforms
- Strong attention to detail and organizational skills
- Ability to manage multiple projects and deadlines simultaneously
- Strong written and verbal communication skills
- Ability to work within established brand standards
- Proficiency in PowerPoint and presentation development
- Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
- Understanding of digital marketing channels (web, email, social)
- Strong problem-solving skills and proactive mindset
Our Corporate OfficeJust north of Orlando, Winter Park, Florida, is an enchanting city known for its abundant outdoor spaces, quaint brick-lined streets with old-growth tree canopies, first-class shopping, and delectable dining. Our corporate headquarters manages, supports, and develops all Timbers properties around the globe. Our team embraces the year-round sunshine and warmth of Central Florida, drawing inspiration from our award-winning properties to infuse world-class hospitality, authenticity, and teamwork into everything we do.
Our Core ValuesWe are in the business of creating an authentic sense of place for families to return to time and time again while committing ourselves to creating memorable and fun experiencers through passionate, attentive service. This mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.
- Be Authentic
- Practice Humility
- Cultivate Teamwork
- Value Time
- Be Trustworthy
Benefits That Support You- Childcare reimbursement
- Trip of a Lifetime program
- Education Assistance Program
- Wellness Reimbursement Program
- Learning and development
- Competitive pay
- Volunteer time
- Paid maternity/paternity leave
- Fun team building events
- 401K
- Vacation Days
- Personal Days
- Holiday Pay
- Health Insurance
- Dental/Vision Insurance
- LTD/STD
- Life Insurance
This job description is not all inclusive. Timbers Company reserves the right to amend this job description at any time.
