5+ years of marketing experience, preferably in luxury or high-net-worth industries
2+ years in private aviation, fractional ownership, luxury travel, or similar fields
Proven track record in full-funnel marketing from brand awareness to lead generation
Experience managing digital campaigns with measurable ROI
Strong event planning skills for high-touch experiences targeting affluent audiences
Ability to work independently as the sole marketer or in a small team
Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred
Responsibilities
Develop and maintain brand identity focused on sophistication, safety, and convenience
Plan and execute digital marketing campaigns across various platforms
Create compelling content that communicates the brand's value proposition
Plan and execute high-touch events targeting affluent prospects
Own the marketing-sourced lead pipeline and deliver qualified leads to sales
Monitor competitive landscape and develop territory-specific marketing initiatives
Ensure compliance with communication and disclosure guidelines
Benefits
Opportunity to shape the marketing function from the ground up
Work closely with sales to drive lead generation and conversion
Engage with affluent clients and high-profile events
Flexible work environment with potential for remote work
Access to professional development opportunities in a growing industry
Full Job Description
Arulean Air LLC is seeking a versatile Marketing Manager to own and execute the company's entire marketing function - from brand building and digital marketing to event execution and lead generation. As the sole marketing professional in the organization, this role requires a hands-on, full-stack marketer who can develop strategy and execute tactically with equal strength. The Marketing Manager will build awareness and credibility for Arulean Air's joint fractional aviation ownership program among affluent individuals and corporate clients across the West Coast, working in close alignment with the sales team to deliver a consistent pipeline of high-quality leads.
Develop and maintain Arulean Air's brand identity around the pillars of sophistication, safety, and convenience
Ensure brand consistency across all customer touchpoints - digital, print, events, and sales collateral
Create and manage brand guidelines, messaging frameworks, and visual assets
Position Arulean Air as a premium, trusted choice in the private aviation market
Manage external agency and vendor relationships as needed (design, PR, media buying)
2. Digital Marketing & Content
Plan and execute digital marketing campaigns across SEO, SEM, social media (LinkedIn, Instagram), and email marketing
Develop compelling content (website copy, blog posts, video, photography) that communicates the HondaJet and Arulean Air value proposition to affluent audiences
Manage the company website, ensuring it reflects the premium brand experience and drives lead capture
Build and optimize marketing automation workflows for lead nurturing and prospect engagement
Monitor digital analytics (Google Analytics, ad platform dashboards) to measure campaign performance and optimize ROI
3. Event Marketing & Experiential
Plan and execute high-touch events targeting affluent prospects - private showcases, hangar events, air shows (e.g., NBAA), and VIP experiences
Collaborate with VP Sales in each territory to design localized events tailored to LA, Bay Area, and Desert Southwest market characteristics
Coordinate logistics, vendor management, and post-event follow-up processes
Leverage events as a primary lead generation channel, ensuring seamless handoff of attendee leads to Inside Sales
4. Lead Generation & Sales Alignment
Own the marketing-sourced lead pipeline and deliver qualified leads to Inside Sales on a consistent basis
Align campaign planning with sales priorities, territory needs, and seasonal opportunities
Provide Inside Sales with lead nurturing email templates, outreach scripts, and campaign-specific talking points
Conduct monthly reviews of lead quality, volume, and conversion metrics with the CSO as direct manager, with the Head of Sales attending
Actively incorporate sales team feedback into campaign design and messaging refinement
5. Market Intelligence & Localization
Monitor the competitive landscape in private aviation, including competitor positioning, campaigns, and market trends
Develop territory-specific marketing initiatives that reflect the unique characteristics of each market (LA entertainment/real estate, Bay Area tech/venture, Desert Southwest leisure/resort)
Track industry events, publications, and partnership opportunities within affluent-touchpoint industries (real estate, finance, entertainment, hospitality)
6. Compliance & Disclosure Management
Ensure all external communications use only CEO-approved information
Strictly enforce disclosure restrictions - no undisclosed program details in any external-facing materials prior to the approved public announcement date
Obtain CSO approval for all major campaigns, press materials, and external messaging, escalating to the CEO for final approval before publication
Maintain an audit trail of approved external communications
Required Qualifications Experience
5+ years of marketing experience, with at least 2 years in a luxury, premium, or high-net-worth client-facing industry (private aviation or fractional ownership programs, luxury travel, real estate, financial services, or premium automotive preferred)
Demonstrated experience executing full-funnel marketing - from brand awareness through lead generation to sales enablement
Proven track record managing digital campaigns (SEO, SEM, paid social, email) with measurable ROI
Experience planning and executing high-touch events for affluent audiences
Experience working as a sole marketer or in a small team where hands-on execution is required
Skills & Competencies
Brand & Creative: Strong visual and editorial sensibility; ability to develop and maintain a cohesive premium brand across all channels
Digital Marketing: Deep proficiency in SEO/SEM, social media advertising (LinkedIn, Instagram), email marketing platforms, and marketing automation tools (HubSpot, Marketo, or similar)
Analytics: Fluency in Google Analytics, ad platform reporting, and data-driven campaign optimization; ability to report ROI and CPL with clarity
Event Management: End-to-end event planning and execution skills, including vendor coordination, budgeting, and post-event lead capture
Content Creation: Strong writing skills with the ability to produce compelling copy for web, email, social, and print; basic proficiency in design tools (Canva, Adobe Creative Suite) is a plus
Communication: Excellent interpersonal skills with the ability to collaborate across sales, strategy, and executive leadership
Discretion & Judgment: Ability to handle confidential information with care and apply disclosure guidelines consistently
Project Management: Strong organizational skills to manage multiple campaigns, events, and deadlines simultaneously as a solo contributor
Education
Bachelor's degree in Marketing, Communications, Business, or a related field required
