Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of experience in B2B marketing, demand generation, content marketing, or related roles.
Experience developing marketing content and managing campaigns from concept to execution.
Experience in planning and coordinating tradeshows or customer-facing events.
Strong writing and communication skills for clear, customer-focused content.
Ability to simplify complex products into practical customer benefits.
Proficiency with marketing automation, CRM, email marketing, and digital marketing tools preferred.
Responsibilities
Create customer-facing content that simplifies products and solutions.
Craft and maintain compelling product messaging and value propositions.
Develop sales tools and materials for effective customer engagement.
Translate product features into customer benefits and support launches with relevant materials.
Plan and execute multi-channel awareness and demand generation campaigns.
Track campaign performance metrics for optimization and reporting.
Manage tradeshows, conferences, and customer events, coordinating all logistical aspects.
Benefits
Competitive pay with career growth opportunities.
Full benefits package - medical, dental, vision.
Paid parental and bereavement leave.
401k plan with company match.
Casual dress code with 'Dress for Your Day' policy.
Discount on Standard Textile products.
Hybrid working environment with specified onsite days.
Full Job Description
The Marketing Manager supports business growth by creating customer-facing content, executing marketing campaigns, managing tradeshows and events, and developing sales tools that help customers understand our products and solutions.
This is a hands-on marketing role focused on execution. The Marketing Manager works closely with Sales, Product Management, and Commercial Operations to bring products and solutions to market through clear messaging, compelling content, and awareness and demand generation programs.
The role supports the core pillars of marketing: brand, go-to-market, and demand generation.
Key Responsibilities:
Content Development & Sales Enablement
Create customer-facing content that makes products and solutions easy to understand and sell.
Craft and maintain product messaging and value propositions across key customer segments.
Develop sales tools, presentations, brochures, playbooks, case studies, and other materials that support customer conversations.
Translate product features and technical information into clear customer benefits.
Support product launches with content and sales enablement materials.
Awareness & Demand Generation Campaigns
Plan and execute multi-channel awareness and demand generation programs aligned to priority business and product goals.
Develop and deploy email, digital, and social campaigns that drive qualified engagement.
Track campaign performance metrics to support optimization and reporting
Tradeshows & Events
Plan and manage tradeshows, conferences, customer events, and industry meetings.
Coordinate booth logistics, promotional materials, signage, presentations, and event communications.
Work with sales teams to maximize lead generation and customer engagement before, during, and after events.
Cross-Functional Coordination
Collaborate with Sales, Product Management, Operations, and other teams to ensure marketing materials are accurate and aligned with business priorities.
Coordinate external vendors, agencies, freelancers, printers, photographers, and other partners as needed.
Manage multiple projects simultaneously while meeting deadlines and maintaining quality.
Key Qualifications Include:
Bachelor's degree in Marketing, Communications, Business, or related field.
5+ years of experience in B2B marketing, demand generation, content marketing, sales enablement, or related roles.
Experience developing marketing content and managing campaigns from concept through execution.
Experience planning and coordinating tradeshows, events, or customer-facing programs.
Strong writing and communication skills with the ability to create clear, customer-focused content.
Ability to simplify complex products or solutions into practical customer benefits.
Strong project management and organizational skills.
Proficiency with marketing automation, CRM, email marketing, and digital marketing tools preferred.
Ability to work effectively across Sales, Product Management, Operations, and external partners.
Why Work at Standard Textile:
Competitive pay with Career Growth Opportunities
Full benefits - medical, dental, vision
Paid Parental and Bereavement Leave
401k plan with company match
"Dress for Your Day" (business casual) Dress Code
Discount on Standard Textile Products
Hybrid working environment, both onsite and remote
The hybrid schedule for this role includes in-office work on Tuesdays - Thursdays, and additional onsite days may be required during the training period. Associates are expected to be in the office during this time.
