Scope of Position:The Marketing Manager is responsible for leading Texcan's marketing strategy, brand development, customer engagement, and lead generation initiatives to support business growth and market awareness. The role oversees digital and traditional marketing programs, internal and external communications, brand management, marketing collateral, sales support materials, promotional campaigns, and proposal support activities. The position works closely with Sales, branches, strategic suppliers, Sonepar Canada, and other stakeholders to strengthen Texcan's market presence, identify and qualify project opportunities, generate customer leads, and support business development efforts. The Marketing Manager also provides backup support for proposal and bid submission activities, ensuring timely coordination of documentation and customer requirements. In addition, the role provides leadership and development support to the Marketing Specialist and contributes to strategic projects and initiatives across the organization.
Key Responsibilities:- Build, strengthen, and protect the Texcan brand and value proposition through consistent brand positioning, messaging, and communications across all customer segments.
- Lead Texcan's marketing strategy and execution, including digital marketing, website content, SEO/SEM, online campaigns, and customer engagement initiatives to drive brand awareness, lead generation, customer acquisition, and retention.
- Develop and implement integrated marketing campaigns and promotional programs in partnership with Sales, branches, suppliers, Sonepar Canada, and other key stakeholders.
- Create and oversee marketing, communication, and sales-support materials, including presentations, videos, trade show collateral, flyers, proposals, digital content, and other marketing assets.
- Identify, research, and qualify project opportunities through customer engagement, industry publications, databases, and direct interaction with project stakeholders.
- Maintain and advance a pipeline of qualified opportunities by tracking project progress, managing key relationships, and monitoring revenue potential
- Lead internal and external communications, including sales and product updates, corporate communications, and Texcan Cable Network presentations.
- Act as a backup for proposal and bid submissions by coordinating documentation, maintaining project and contract records, analyzing costing and pricing data, and assisting Sales with customer opportunities and portal submissions.
- Monitor marketing performance, customer insights, market trends, competitive activity, and voice-of-the-customer feedback to identify opportunities for growth and continuous improvement.
- Provide leadership, coaching, and direction to the Marketing Specialist, including priority setting, performance management, and professional development.
- Other duties and projects as assigned.
Requirements:
- Bachelor's degree in marketing, Business, Communications, or a related field.
- 5+ years of progressive marketing experience, with experience in brand management and digital marketing.
- Strong knowledge of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), website content, and digital marketing channels.
