A food CPG Marketing Manager who's ready to execute against the strategy behind a premium brand consumers love. If you have 5+ years of food CPG experience, a passion for building brands, and a data-first approach to marketing execution, we want to hear from you. This role is for a results-driven Marketer who thrives at the intersection of brand and product, translating new and core product ideas into compelling go-to-market execution.
What You'll Do
Reporting to the Director of Marketing, you'll serve as the critical bridge between our Innovation team and the broader Marketing team. You'll execute brand strategy, positioning, and messaging for the Schweid & Sons portfolio then enable channel owners to bring those plans to life. You'll partner closely with Innovation, Sales, and creative agencies to ensure campaigns are on-brand, on-strategy and on-budget.
Consumer, Category and Market Insights
- Lead Marketing-driven consumer insight development by commissioning and managing research that uncovers attitudes, usage, purchase behavior, eating occasions, product preferences and unmet needs to inform brand positioning, messaging and go-to-market strategies.
- Continuously monitor key consumer trends across protein, beef, chicken, premium meat, convenience, health and wellness, flavor, ready-to-cook, value-added proteins, foodservice, retail, and fresh perimeter categories.
- Translate data into actionable Marketing insights by leveraging consumer, category, and competitive intel (including Circana and panel data) to shape brand narratives, communications, packaging claims, and sales materials.
- Define and track Marketing KPIs and success metrics for marketing initiatives (brand awareness, trial, repeat, penetration) and monitor post-launch consumer panel data to spot shifts, opportunities, and refine audience targeting.
Brand Strategy and Visual Identity
- Execute brand narrative, messaging architecture and visual identity for new launches and core offerings across Retail and Foodservice, ensuring consistency with overall brand strategy and strong, consumer-relevant storytelling.
- Partner with Innovation on product naming and claims development, providing consumer, category and brand input to ensure outputs are differentiated and aligned with brand positioning.
- Own packaging optimization, creation and execution across the entire Schweid & Sons portfolio including positioning, on-pack messaging, copy updates and consumer validation. Work with internal designers and external agencies to manage approvals and timelines.
- Manage the Marketing Budget with accountability and precision, ensuring efficient allocation of resources for owned line items.
Go to Market
- Execute go-to-market activation for total brand by developing and deploying campaign assets, messaging and consumer-facing touchpoints that drive awareness and trial.
- Serve as the primary liaison between Marketing and Innovation to support the successful commercialization of new products, ensuring Marketing plans accurately reflect product positioning and consumer benefits.
- Execute digital paid media programs by delivering consumer-facing messaging and assets that drive awareness, reinforce brand positioning, and effectively reach target audiences grounded in consumer insights.
- Develop internal product briefs based on consumer trends and competitive benchmarking to equip channel owners with clear positioning, key benefits, and portfolio context.
Marketing Planning
- Execute Marketing plans aligned to Annual Operating Plan priorities, supporting campaign rollout through detailed activation planning and ensuring delivery against department and company goals.
- Own the end-to-end creative campaign development process from brief through final delivery. Craft strong, insight-led briefs and provide clear, strategic feedback that elevates creative impact across channels for the brand and new product launches.
- Manage agency relationships and performance including scopes, budgets, and SOWs to ensure partners deliver high-quality work on time, on budget and against defined Marketing objectives and KPIs.
You are...
- Passionate about food and the power of storytelling to connect with consumers.
- Insatiably curious about data, with a knack for spotting the story behind the numbers
- Highly collaborative, with strong communication and presentation skills.
- Organized and detail-oriented, able to juggle multiple projects with accuracy and follow-through.
You have...
Education
- Bachelor's Degree in Marketing, Business, or related field (MBA preferred).
Experience
- 5+ years of food CPG marketing experience (innovation or brand management) a must
- Hands on experience with pulling and analyzing data such as: Circana, NielsenIQ, Numerator, SPINS, customer POS data, loyalty card data, menu data, consumer panels, or other syndicated/customer data platforms.
- Proven ability to execute marketing campaigns across consumer-facing channels.
- Skilled at managing agencies, budgets, and creative development.
- Experience with commonly used business systems and software
What We Offer- The expected compensation for this role is $110,000- $125,000 per year, depending on experience and qualifications. Final compensation will be discussed during the interview process.
- Bonus Program: This position is bonus incentive eligible.
- Time Off: PTO, Safe & Sick Time, and Paid Holidays.
- Health Benefits: Medical, vision, dental, HRA and voluntary disability benefits.
- Financial Benefits: 401(k) + employer match and life insurance.
- Location: This is an on-site role located in East Rutherford, NJ.
