Bachelor's degree (MBA preferred) with 5+ years in B2B marketing or sales; direct sales experience preferred
Experience creating marketing materials that drive revenue growth
Prior experience in healthcare services, either directly or through consulting
Exceptional communication skills for diverse stakeholders
Creative thinker with ability to multitask in a collaborative team
Experience with external agencies and creative teams
Familiarity with digital and social media communication channels
Proficient in Apple Software, Google Suite, Salesforce, and Microsoft Office
Responsibilities
Collaborate with Sales and Product teams to define buyer personas and market messages
Create and implement B2B campaigns that enhance brand awareness and lead generation
Define objectives, target audiences, strategies, and performance measures for campaigns
Support the sales team with necessary marketing materials for pitches and events
Produce high-value content for sales and client education, including case studies and demo scripts
Manage and maintain the sales enablement content repository for easy access
Facilitate sales training on market insights and best practices
Collaborate with Sales Operations to plan and execute industry events
Hire, coach, and develop staff, fostering continuous professional growth
Benefits
Professional development and training opportunities
Collaborative work environment
Exposure to diverse cross-functional teams
Opportunity to influence marketing strategies
Engagement in industry events and networking opportunities
Full Job Description
Description:
Job Responsibilities The Marketing Manager, Sales Enablement is a strategic liaison between the Sales, Marketing, and Product teams focused on lead generation and advancement with the ultimate goal of client engagement and revenue growth. The Marketing Manager must have excellent written, visual, and presentation skills to help communicate concepts in a professional and persuasive way with a focus on metrics - being responsible for measuring, monitoring, and improving all aspects of the product and sales campaign engagement efforts.
Works closely with Sales and Product teams, define buyer personas and determine segmented market messages
Creates and implement integrated B2B campaigns that highlight Crossover positioning and differentiation, drive brand awareness, and lead generation/advancement
Works closely with Sales team to provide the marketing elements they need to successfully participate in pitches, conferences, panels, RFPs and prospecting activities that align with the typical buying process
Creates high-value written content to educate the sales team and prospects/clients such as case studies, white papers, collateral, competitive information sheets, demo scripts
Manages the sales enablement content repository and ensure that all information is easily and readily accessible at point of need
Facilitates sales training including competitive threats, related industry news, and best use of marketing and sales enablement materials
Partners with Sales Operations to plan and execute industry events
Hires, coaches, and develops staff. Assists in onboarding and training new team members. Encourages continuing professional education and development to enhance learning and growth
Performs other duties as assigned
Required Qualifications
Bachelor's degree (MBA preferred) with 5+ years of experience in B2B marketing and/or sales (direct sales experience strongly preferred)
Experience developing effective marketing materials for sales and account teams that contribute to revenue growth
Prior healthcare services experience, either directly within healthcare setting or through prior consulting work or health plan experience
Superior written, verbal, and visual communication skills and can perform well with clients, partners, vendors, and other related parties; skilled in working and communicating adeptly with various different departments
Creative and strategic thinker, able to multitask in a fast-paced environment while functioning as a member of a highly collaborative, distributed, and cross-functional team
Experience working with external agencies and creative teams
Solid understanding and experience in a wide variety of digital, social media, and channel communications preferred
Proficient in general Apple Software, Google Productivity suite, Salesforce and Microsoft Office.
Strong organizational and project management skills with ability to work both collaboratively and independently
Comfortable in fast pace environment and can manage tasks independently
Adherence with strict healthcare industry compliance laws and policies
