Qualifications

• Bachelor's degree (MBA preferred) with 5+ years in B2B marketing or sales, preferably direct sales experience.
• Proficient in creating effective marketing materials that drive revenue growth.
• Prior experience in healthcare services, either in a direct setting or consultancy role.
• Exceptional written, verbal, and visual communication skills, with the ability to collaborate across departments.
• Creative and strategic thinker capable of multitasking in a fast-paced, collaborative environment.
• Experience working with external agencies and creative teams.
• Strong understanding of digital, social media, and channel communications, with proficiency in tools like Salesforce and Microsoft Office.

Responsibilities

• Collaborate with Sales and Product teams to define buyer personas and create segmented market messages.
• Develop and implement integrated B2B campaigns to enhance brand awareness and lead generation.
• Define campaign objectives, target audiences, strategies, creative deliverables, timelines, budgets, and performance measures.
• Support the Sales team with marketing resources for pitches, conferences, and prospecting activities.
• Create high-value content, like case studies and white papers, to educate sales teams and clients.
• Manage the sales enablement content repository for easy access to vital information.
• Facilitate sales training on competitive intelligence and best practices for marketing enablement.

Benefits

• Opportunities for professional development and continuous learning.
• Collaborative work environment within a cross-functional team.
• Potential for impactful work driving revenue growth and client engagement.