Marketing ManagerRemote US - Central or Eastern time zone preferred | Full-time Employee | Marketing
Role OverviewThe Marketing Manager exists to turn RhythmScience's clinical and technical strengths into clear, credible stories for electrophysiologists, cardiologists, device-clinic managers, heart failure teams, and health-system leaders. Working closely with the Head of Marketing, this role executes across brand, content, demand generation, and events as one integrated program aligned with Sales. Under this structure, the role directly supports department goals to build awareness of the Rhythm360 platform, generate qualified pipeline, and strengthen engagement with the clinical partners we serve.
Key Responsibilities- Help maintain RhythmScience's positioning, messaging architecture, product narratives, competitive differentiation, and brand voice, and work with the Head of Marketing to translate Rhythm360 capabilities into clear, accurate, and compelling value propositions for electrophysiologists, cardiologists, device-clinic managers, heart failure teams, health-system leaders, and other stakeholders.
- Develop content across the buyer journey-solution briefs, product sheets, case studies, customer stories, white papers, executive presentations, website copy, newsletters, webinars, blog posts, LinkedIn content, and sales materials-and partner with clinical and product leaders to build evidence-based thought leadership on remote monitoring, CIED data management, cardiac workflow transformation, and proactive heart failure care.
- Build and execute integrated campaigns across email, LinkedIn, webinars, website content, landing pages, partner channels, and account-based marketing that drive awareness, qualified leads, pipeline growth, and customer engagement, with audience segmentation and nurture pathways for health-system executives, EP leaders, device-clinic teams, HF teams, and clinical operations leaders-aligned with Sales on named-account priorities, active opportunities, product launches, and regional commercial initiatives.
- Support website strategy, including messaging updates, conversion optimization, search optimization, and content development, and track and report on campaign performance, including reach, engagement, conversion, lead quality, meetings generated, pipeline influence, and return on marketing investment.
- Plan and execute RhythmScience's participation in strategic cardiology, electrophysiology, heart failure, digital health, and healthcare technology events, including HRS, HFSA, ACC, and AHA-coordinating booth strategy, attendee outreach, meeting scheduling, sales collateral, onsite logistics, lead capture, post-event follow-up, and event-performance reporting in partnership with Sales and leadership-and support webinars, customer advisory boards, clinical roundtables, virtual events, and executive dinners.
Required Skills & QualificationsExperience & Expertise- Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
- 5+ years of marketing experience, ideally in healthcare technology, digital health, medtech, health IT, medical devices, or B2B SaaS.
- Demonstrated ability to execute integrated marketing campaigns from concept through measurement and optimization.
- Experience creating customer-facing and sales-enablement materials.
- Experience supporting conference and field marketing strategies within healthcare.
- Experience in cardiology, electrophysiology, CIEDs, remote monitoring, heart failure, digital therapeutics, healthcare interoperability, or value-based care.
- Experience marketing to health systems, integrated delivery networks, physicians, clinical operations leaders, and C-suite healthcare buyers.
- Familiarity with core marketing systems such as CRM, marketing automation, CMS platforms, webinar tools, email platforms, social media tools, and analytics.
Core Behavioral Competencies- Exceptional writing, editing, storytelling, and presentation-development skills.
- Ability to make complex clinical, technical, and operational concepts understandable for clinical, executive, and commercial audiences.
- Strong project management skills, attention to detail, and the ability to manage multiple priorities in a fast-moving environment.
- Strong collaboration skills and comfort working across clinical, technical, and commercial teams.
Preferred Qualifications- Knowledge of healthcare compliance, HIPAA considerations, and clinically appropriate marketing practices.
- Experience with platforms such as HubSpot, Salesforce, Marketo, Pardot, Google Analytics, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar tools.
- Familiarity with account-based marketing, customer lifecycle marketing, and B2B SaaS go-to-market models.
Compensation Details:The salary range for this position is $105,000 - $135,000 annually, plus bonus, equity ownership opportunity, and benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
