4-7 years of marketing experience in relevant sectors
Proven ability to manage multi-channel marketing campaigns
Strong grasp of social media, paid advertising, and email marketing
Excellent communication skills and creative eye
Proficiency in marketing analytics tools like Google Analytics
Highly organized with strong project management skills
Collaborative mindset and solutions-oriented approach
Bachelor's degree in Marketing or a related field
Responsibilities
Develop and execute integrated marketing campaigns including digital and print
Maintain brand consistency across all consumer interactions
Manage seasonal promotions and menu campaigns from start to finish
Analyze marketing performance and optimize for effectiveness
Oversee social media content and community engagement
Manage digital paid advertising to increase traffic and awareness
Build local marketing partnerships and support community events
Benefits
401(k) matching program
Comprehensive medical, dental, and vision insurance
Company paid life insurance and employee assistance program
Generous paid time off (PTO) and sick leave
Paid holidays
Full Job Description
Job Title: Marketing Manager
Salary Range: $92,000 - $110,000 Job Type: Full Time, Exempt
Department: Marketing
Reports to: Director of Marketing
Location: Diamond Bar, CA
Business Hours: Monday - Friday (9:00AM to 6:00 PM)
Job Overview:
Ono Hawaiian BBQ is seeking a dynamic and results-driven Marketing Manager to lead our marketing team with a special focus on leveraging big data analytics to enhance brand strategy, customer engagement, and marketing performance. This role will require someone with restaurant industry experience, an analytical mindset, and the ability to manage projects and agencies. As a critical part of the marketing leadership, you will be responsible for driving data-driven marketing initiatives that align with the brand's mission to bring Hawaiian-inspired cuisine to our customers.
Responsibilities include but are not limited to:
Brand & Campaign Management
Develop and execute integrated marketing campaigns across digital, social, print, and in-store channels
Maintain brand consistency and voice across all consumer touchpoints
Manage seasonal promotions, LTO (limited time offer) launches, and menu feature campaigns from concept through execution
Analyze marketing performance metrics and ROI to optimize campaign effectiveness
Stay current on restaurant industry trends and emerging digital marketing opportunities
Digital & Social Media
Oversee all social media channels (Instagram, TikTok, Facebook, X), including content planning, community management, and performance reporting
Partner with content creators and influencers aligned with the Ono Hawaiian BBQ brand ethos
Manage paid digital advertising campaigns (Meta, Google, TikTok Ads) to drive traffic and awareness
Plan email marketing programs including list growth, segmentation, and campaign performance
Local Store Marketing (LSM)
Develop local marketing toolkits and support operations with grand opening strategies, neighborhood outreach, and community events
Build partnerships with local organizations, schools, and businesses to drive community presence
Coordinate catering and community marketing initiatives
Analytics & Reporting
Track and report on key marketing KPIs including traffic, digital engagement, campaign ROI, and comp sales impact
Use data insights to optimize campaigns and inform future marketing investments
Manage digital marketing budget with a focus on efficiency and measurable return
Cross-Functional Collaboration
Partner closely with operations, culinary, and finance teams to align marketing initiatives with business goals
Work with external agencies, photographers, videographers, and vendors to produce high-quality creative assets
Support new restaurant openings with pre-opening and grand opening marketing plans
Required
4-7 years of marketing experience, preferably in restaurant, food & beverage, retail, or consumer brand environments
Proven track record managing multi-channel marketing campaigns end-to-end
Strong understanding of social media platforms, paid digital advertising, and email/SMS marketing tools
Excellent written and verbal communication skills with a strong eye for creative quality
Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, or similar)
Highly organized with the ability to manage multiple projects and deadlines simultaneously
Collaborative self-starter who contributes positively to team culture
Resourceful and solutions-oriented, comfortable adopting new technologies and systems to optimize marketing performance and execution
Bachelor's degree in Marketing, Communications, Business, or related field
Preferred
Experience with fast-casual or multi-unit restaurant brands
