Job DescriptionThe Opportunity This is a rare chance to join a high-growth brand at an exciting stage of its journey.
You'll take a leading role in building awareness, relevance, and demand for BUBS in the United States. Working at the intersection of brand, culture, social media, retail activation, creators, and consumer trends, you'll help establish BUBS as a must-have brand for the next generation of candy lovers.
This is a hands-on role for someone who enjoys both strategic thinking and getting things done.
What You'll Do- Lead execution of the US marketing plan and annual activation calendar
- Build brand relevance through social media, creators, influencers, and community-driven marketing
- Develop and execute campaigns that drive awareness, trial, and repeat purchase
- Partner with Sales to connect brand activity with retail and in-store execution
- Manage agencies, creators, and external partners
- Identify emerging cultural and consumer trends and turn them into marketing opportunities
- Lead product launches, events, experiential activations, and retail programs
- Adapt global BUBS assets and campaigns for the US market
- Track performance and continuously optimize content, channels, and investments
QualificationsWe're not looking for someone who simply manages a marketing calendar.
We're looking for someone who understands how modern brands grow.
You likely bring:
- Experience in brand marketing, growth marketing, consumer marketing, or a related field
- Understanding of social media, creator marketing, influencer ecosystems, and digital communities
- Experience building consumer engagement and brand relevance
- Experience planning and executing integrated marketing campaigns
- Strong commercial instincts and an understanding of how marketing drives business results
- Excellent communication, storytelling, and project management skills
Experience from CPG, food & beverage, snacks, lifestyle, beauty, or other consumer-focused industries is highly valued but not required.
Most importantly, you're curious, entrepreneurial, and excited by the opportunity to help build something new.
Additional InformationWhy Join Us? - Help shape one of Scandinavia's most exciting consumer brands in North America
- Be part of a fast-growing business with significant growth ambitions
- Work with colleagues across the US, Sweden, and Europe
- Combine startup energy with the stability and backing of a leading European company
- Make a visible impact on brand growth, consumer engagement, and commercial performance
Compensation and Benefits The expected annual base salary range for this position is $ 130 000 - 165 000, plus eligibility for an annual performance bonus.
Actual compensation will be determined based on experience, qualifications, skills, and other relevant factors.
The role is also eligible for a competitive benefits package.
Location This is a hybrid role based in the Boston area, with occasional travel.
Ready to Introduce More Americans to BUBS?
If you're passionate about building brands, creating cultural relevance, and driving growth through modern marketing, we'd love to hear from you.
Applications will be reviewed on an ongoing basis, but we encourage candidates to apply no later than November 8, 2026.
Orkla Snacks is committed to building a diverse and inclusive workplace. We welcome applicants with different backgrounds, experiences and perspectives.
Contact informationRosalind Møyholm
People & Culture Director International
rosalind.moyholm@orkla.no
