Marketing Manager

Location: Waltham, MA (hybrid)

What You'll Do:

Email Marketing via Bloomreach

• Build campaign templates
• Set up email campaigns and email journeys; set deployment criteria with review from a manager or senior team member
• Set up logic in email journeys; create A/B testing and targets
• Send comms to Agent Support Team
• Investigate and troubleshoot email-related issues, escalating to senior team members as needed
• Support miscellaneous reporting/email attribution analysis requests
• Maintain the Agents Marketing Calendar

Marketing Management

• Assist in creating and coordinating incentives for the agency channel
• • Create incentive flyers and promotional materials; track results and communicate them to the team
  • Manage the incentive platform: Tremendous.com
• Support gift-giving initiatives for the agency channel, including researching vendors and coordinating fulfillment:
  • Automate gifts via Swag.com
  • Manage inventory and delivery
  • Track spend against an established budget
  • Plan and coordinate specific campaigns like: Holiday Gifts, End-of-Year Awards, Top 50 Welcome gifts, etc.,
• Assist in the coordination of conventions
  • Register sales representatives for their approved events
  • Pack and ship conference equipment for each event
  • Design and ship requested swag, flyers & handouts
  • Report and track event follow-up and performance
• Develop marketing collateral & print assets
  • Collect sales team requirements and help plan deliverables
  • Create co-branded PDFs and presentations for partners in Adobe Acrobat Pro
  • Create banners in Figma and apply them in email and ad campaigns
  • Order business cards & marketing printouts

MarTech Project Support

• Support project management for marketing technology initiatives, such as data integrations and new product/portal rollouts, working closely with a manager or senior team member
• Help gather and document requirements from stakeholders across marketing, engineering, and data teams
• Coordinate with those stakeholders throughout a project: tracking progress, answering questions, and sharing regular status updates
• Support the development of reports and dashboards to track project and campaign performance

What We Need:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 3 - 5+ years of experience in marketing, ideally with a focus on email/lifecycle marketing or marketing operations within a fast-paced or tech-oriented environment.
• Deep understanding of email service platforms (e.g., Bloomreach, Braze, HubSpot, or similar) and the mechanics of campaign journeys, deployment logic, and A/B testing.
• Excellent analytical, communication, and stakeholder management skills, with the ability to work cross-functionally across marketing, engineering, and data teams.
• Strong organizational skills with the ability to manage multiple concurrent projects - from campaign calendars to event logistics to MarTech initiatives without losing attention to detail.
• Experience managing or partnering with external vendors (e.g., incentive, gifting, or print/production vendors) and tracking spend against budget.
• Experience coordinating event or conference logistics (registration, shipping, on-site materials, follow-up reporting) is a plus.
• Insurance industry experience is a plus.

Unstoppable Qualities:

• Insurance industry experience is a plus.

Note on Fraudulent Recruiting

We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of ERGO NEXT Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @next-insurance.com or @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview/offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website (https://consumer.ftc.gov/articles/job-scams), or you can contact your local law enforcement agency.

The range displayed on this job posting reflects the minimum and maximum target for new hire base salaries for the position in the location(s) listed. Within the range, individual pay is determined by additional factors, including, without limitation, job-related skills, experience, and relevant education or training. ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.

US annual base salary range for this full-time position:

$77,000-$104,000 USD

Don't meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification. At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.