Company Description:
Nexthop AI is a team of industry-leading professionals with deep hardware and software expertise spanning silicon, systems, network operations and cloud development, dedicated to building innovative, bleeding-edge solutions for large-scale AI deployments. The team culture thrives on collaboration, creativity and fun while delivering foundational technologies for next-generation AI infrastructure.
About the Role:
As Marketing Manager, you'll play a key role in driving awareness, thought leadership, and demand across digital and real-world touchpoints. You'll lead campaign development, manage social and content strategy, and own the execution of industry events-from booth planning to speaking opportunities.
This role is a great fit for someone with strong project management skills, a creative mindset, and with experience in marketing to technical audiences. It's a great opportunity to work closely with the Nexthop leadership team and help amplify their vision.
Job Responsibilities:
Content and Campaigns
- Develop and lead marketing campaigns that drive awareness, engagement, and pipeline growth.
- Manage content development strategy across formats - blogs, whitepapers, landing pages, social posts, case studies, and more.
- Co-ordinate product go-to-market launches and announcements.
- Analyze and report on campaign performance, making recommendations based on data and insights.
Events & Conferences
- Own event strategy and execution-from identifying key industry events (AI, networking, infrastructure) to managing logistics, budget, vendor coordination, and onsite presence. Generate brand awareness at events.
- Support speaking engagements and panel submissions for company executives and technical leaders.
- Track ROI on event participation and experiment with hybrid or virtual experiences to expand reach.
Social Media & Community
- Manage and grow our social media presence (LinkedIn, X/Twitter, YouTube, etc.) with a focus on engaging engineers, data scientists, and industry influencers.
- Plan and publish social content that aligns with product milestones, industry events, thought leadership, and cultural moments.
- Monitor performance metrics and optimize based on audience insights.
Analytics & Optimization
- Measure and report on performance across campaigns and channels (digital, events, content, social).
- Use insights to iterate, optimize, and recommend new initiatives or improvements.
Qualifications: We're seeking individuals who thrive in a fast-paced, collaborative startup and possess exceptional problem-solving skills and a strong aptitude for taking initiative and learning. The following skills are essential for this role,
- Bachelor's degree with 7+ years of experience in B2B tech marketing, ideally in cloud, infrastructure, AI, or Networking solutions companies.
- Experience managing events end-to-end-from planning to post-event follow-up and ROI tracking.
- Hands-on experience with social media platforms and scheduling/analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Proven ability to create and manage content calendars aligned to broader marketing goals.
- Strong project management and organizational skills and the ability to juggle multiple initiatives simultaneously.
- Excellent writing, editing, and storytelling abilities with a technical audience in mind.
- Familiarity with tools like HubSpot, Webflow, Google Analytics, and LinkedIn Ads.
- Bonus: experience engaging with open-source or developer communities, or organizing meetups/hackathons or working with AI tools for marketing
Why Us:
Our company bolsters all the advantages of working at a startup with the expertise of a
seasoned team who have successfully built startups into thriving companies. Here you'll have
the unique opportunity to collaborate and learn from top-tier engineers, while still working on
mission critical projects. If you are excited to learn, solve hard problems at the forefront of
computer systems, and be a part of shaping a burgeoning company, this is the place for you.
