Overview
Integrity is seeking a highly organized and strategically minded Marketing Manager to support our Integrity Life initiatives across our organization. This role is ideal for someone who excels at project management, structured thinking, and creating clear and compelling marketing deliverables — from creative briefs to execution plans. The Marketing Manager will partner closely with our Integrity Life sales distribution team and other cross‑functional teams to drive alignment, build strategic marketing frameworks, and deliver polished presentations and marketing assets that support new and existing initiatives across the business.
Key Responsibilities
Strategic Planning & Marketing Frameworks
• Develop clear, actionable creative briefs that outline objectives, target audiences, messaging, deliverables, and KPIs.
• Build marketing plans for new initiatives supporting Integrity Life, including timelines, workstreams, communication strategies, and cross‑functional alignment.
• Translate business needs into strategic marketing recommendations and structured plans.
Project & Program Management
• Manage the end‑to‑end project management of marketing initiatives, ensuring timelines, milestones, and dependencies are proactively managed.
• Facilitate project intake, scope, prioritization, and workflow coordination across creative, brand, product marketing, and corporate teams.
• Maintain clear documentation, project plans, and stakeholder communication.
Presentation & Communication Excellence
• Develop polished presentations that articulate strategy, insights, progress, and recommendations.
• Build email, newsletter and social content calendars supporting Integrity Life and their cross‑functional audiences.
• Communicate project updates, risks, and decisions clearly and succinctly.
Cross-Functional Collaboration
• Partner with teams across creative, brand, communications, product, sales enablement, and executive leadership to bring initiatives to life.
• Ensure message consistency, brand alignment, and stakeholder engagement throughout the lifecycle of each project.
• Facilitate collaboration during planning cycles, working sessions, and decision points.
Measurement & Insights
• Define success metrics for initiatives and track performance against goals.
• Deliver post‑launch recaps, synthesizing learnings, and recommend future optimizations.
• Support data‑informed decision‑making throughout the planning and execution process.
Qualifications
Required
• 5+ years of experience in marketing, product marketing, marketing program management, or a similar role.
• Demonstrated ability to create strategic marketing documents (creative briefs, marketing plans, messaging frameworks, etc.).
• Strong project management skills with experience managing complex, multi‑stakeholder initiatives.
• Ability to think strategically while also managing details with precision.
• Experience working within enterprise or matrixed corporate environments.
Preferred
• Experience in B2B or enterprise marketing environments, including life insurance, sales/technology or other related fields.
• Familiarity with project management tools such as Asana, Monday.com, or equivalent.
• Understanding of creative development processes and cross‑functional marketing workflows.
• Background in product marketing, corporate marketing or advertising agency work.
