Schedule: Full time
Shift: Day (United States of America)
Address: 16950 W 86TH ST
City: LENEXA
State: Kansas
Postal Code: 66219
Job Description: Marketing Manager - Lenexa City Center Location: Lenexa, KS
Shift: Full-time Days, 40 hrs.
Key Responsibilities: - Provides direct employee management and assists with hiring, retaining, and developing teams and individuals; is responsible for motivating and mentoring a team of strategic, data-driven marketers to support AdventHealth business strategies.
- Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities within assigned region.
- Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborates with the appropriate teams on physician-to-physician marketing strategies; and/or provides effective market opportunities for lectures and events, and community relationships.
- Manages and oversees websites related to the area of focus for updates or development; collaborates with the digital strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
- Works collaboratively with the creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for the development of effective deliverables.
- Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; plans and executes health fairs and community events; negotiates and activates community sponsorships; and/or effectively manages community relationships, affiliations, and area partnerships.
- Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
- Coordinates with the research team to develop market analysis and market research and obtains competitor, consumer, and/or physician knowledge to develop effective marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
- Monitors patient volume, market share, online engagement, and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile return on investment.
- Other duties as assigned.
Knowledge, Skills, and Abilities: - Ability to work independently utilizing effective problem-solving skills to develop and implement strategic marketing initiatives, seeking senior marketing leadership for guidance and support as needed. [Required]
- Proven management experience and advanced organizational skills with the ability to multi-task to meet objectives and deadlines in a fast-paced work environment. [Required]
- Intermediate knowledge and skills to effectively manage integrated marketing programs, to include: marketing planning; volume driving strategies; creative concepting and execution; corporate communications; digital and social media; development of media stories, effective project management, event planning; community sponsorships and outreach, and research analysis. [Required]
- Effective collaborator able to drive accelerated results through sharing of ideas and building strong cross- and inter-departmental relationships with executives, staff, physicians, and/or community partners. [Required]
- Strong presentation and writing/story-telling skills. [Required]
- Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make strategic decisions and recommendations that produce measurable results. [Required]
- Intermediate experience in emerging digital media and technologies; proficient in social media platforms. [Required]
- Demonstrates proven ability to work well with others using tact and diplomacy. [Required]
- Consistent and effective project management and organization skills with continued focus on professional development. [Required]
- Advanced skills in Microsoft Office Suite, specifically Word, Excel and PowerPoint. [Required]
- Track record of developing and managing fully-integrated marketing initiatives, with proven results. [Required]
- Excellent time management skills. [Required]
- Ability to communicate and present effectively in both written and oral forms with all levels of management and staff; must be able to read, write and speak conversational English. [Required]
- Effective interpersonal and active listening skills. [Required]
- Strong organizational and project management skills with the ability to prioritize and complete multiple tasks and high volume of work within deadline. [Required]
- Ability to manage teams comprised of individuals with various degrees of knowledge; ability to work independently and with a team. [Required]
- Strong background in writing and editing. [Required]
- Must be a solid strategic thinker and planner. Uses data to determine the strategy (why) before determining the objectives (what) and the tactics (how). [Required]
- Excellent verbal and written communication skills; must be a good copywriter and editor with working knowledge of AP writing style. [Required]
- Must have strong presentation skills for various audiences, including active listening and persuasive speaking abilities. [Required]
- Customer / client oriented conversational and speaking style. [Required]
- Ability to balance and perform market and business analysis, strategic planning, program management, budget management; ability to deploy, implement and measure effectiveness (ROI) of marketing programs. [Required]
- Strong interpersonal skills; demonstrated team player, consensus builder and persuasive presenter who can work well with others using tact and diplomacy; consistently delivers high level of customer service to internal and external customers. [Required]
- Ability to collaborate well with others; must be able to work in a matrix organizational structure. [Required]
- Must conduct themselves in a professional manner at all times; must be hard working and ethical. [Required]
- Ability to design and oversee multiple projects and teams simultaneously and effectively collaborate with cross-functional teams and external parties, including executives, employees, physicians, and consumers. [Required]
- Comfort with ambiguity and creating structure. [Required]
- Strong attention to detail and ability to organize and synthesize a broad set of information. [Required]
- Excellent judgment, analytical and interpersonal skills, and written, presentation and verbal communication skills. [Required]
- Ability to conduct research and to analyze and synthesize data from multiple sources. [Required]
- Knowledge and understanding of the general principles and practices of healthcare administration, digital marketing, and consumer experience. [Required]
- Ability to establish and maintain strong relationships; Ability to quickly build relationships and diplomatically negotiate common approach; Ability to interact with all levels of management. [Required]
- Highly proficient in Microsoft Word, Outlook, Excel, and PowerPoint; Experience with project management methodologies. [Required]
Education: Field of Study: - in Marketing, Communications or related field
Work Experience: - 5+ years' experience in marketing industry is required, preferably in healthcare. must have working knowledge of advertising process, including media placement and roi [Required]
- Management experience [Preferred]
- Previous experience in healthcare marketing [Preferred]
Licenses and Certifications: - Driver's License (DL) [Required]
Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/23km2677
Pay Range:$74,443.20 - $138,444.80
