The Marketing Manager, Integrated Campaigns is responsible for transforming established marketing strategies into high-impact external campaigns that drive awareness, engagement, and measurable growth. This role leads the development and execution of campaign deliverables across priority initiatives, coordinating activation across audiences, segments, and channels. The Marketing Manager also leads the production and promotion of MillerKnoll’s podcast and leads marketing programs with strategic partners.
This is a hybrid position and is in office 4 days a week at the Design Yard in Holland, MI and works from home 1 day a week.
Key Responsibilities
- Partner with the Senior Manager, Marketing Operations & Demand Generation to translate customer journey, audience, and campaign strategies into actionable external campaign plans and deliverables.
- Lead the execution of integrated external campaigns, developing briefs, activation plans, and other deliverables needed to bring established strategies to market.
- Serve as the central campaign lead across priority initiatives, coordinating timelines, deliverables, dependencies, and activation across teams and channels.
- Partner with team members who lead sponsored content, web, email, social, PR, paid media, events, and other channels to ensure campaign components come together as a cohesive audience experience.
- Work closely with content marketing to translate thought leadership, research, events, webinars, product stories, and other priority content into integrated promotional campaigns.
- Lead the end-to-end production of MillerKnoll’s podcast, including editorial planning, topic development, guest and stakeholder coordination, production management, and promotional activation.
- Lead marketing programs with MillerKnoll’s strategic partners, developing joint activation plans, campaign deliverables, content, and promotional opportunities that support shared objectives.
- Ensure campaign assets and channel activations are aligned with MillerKnoll’s positioning, messaging, brand standards, and established campaign strategy.
- Maintain visibility to campaign timelines, deliverables, dependencies, and risks, addressing executional issues that could affect campaign quality or launch readiness.
- Communicate campaign progress, results, insights, and recommendations to stakeholders throughout the campaign lifecycle.
- Help establish and continuously improve campaign execution practices, templates, and workflows that increase consistency, efficiency, and scalability.
Requirements
- 5-7 years of experience in B2B marketing, integrated campaigns, or digital marketing roles.
- Proven ability to execute complex, multi‑initiative campaigns across industries and audience segments.
- Strong hands‑on experience translating established strategies into campaign plans, creative briefs, content requirements, deliverables, and activation programs.
- Experience promoting thought leadership, research, webinars, events, editorial content, or integrated demand generation campaigns.
- Experience working cross‑functionally with sales, product, creative, and leadership teams.
- Experience producing podcasts, webinars, video series, or similar editorial programming preferred.
- Exceptional communication, planning, and stakeholder management skills.
- Data-informed mindset with the ability to use campaign performance insights to improve execution.
