Job Description:
We are looking for a Marketing Manager to join our Demand Generation team. Reporting to the Senior Director, Demand Generation, you will serve as a key operational partner in executing the company’s marketing strategy across the Americas (AMER) and supporting global campaign rollouts. In this role, you will coordinate closely with cross-functional partners and the wider Global Marketing team.
Based at Integral Ad Science HQ in New York, you will help drive regional revenue goals by activating global initiatives for the AMER market, executing day-to-day marketing programs, and ensuring the sales team is set up for success.
What You’ll Do:- Support Global Campaigns: Assist in the build, rollout, and regional activation of global integrated marketing campaigns, ensuring alignment across messaging and delivery timelines.
- Run Mid-Funnel & Digital Programs: Manage day-to-day email nurtures, webinars, and digital engagement tactics that advance prospects through the buyer’s journey.
- Deliver End-to-End Events: Coordinate logistics, digital promotion, and execution for AMER regional activations, industry conferences, and proprietary events in collaboration with our global events team.
- Cross Functional Collaboration: Partner with Content, Communications, and Product Marketing to adapt campaign assets, product updates, and brand promotions for the AMER audience, while working closely with regional sellers to deliver in market programs and follow-up assets.
- Results Oriented: Monitor campaign engagement, event ROI, and email metrics; use data to recommend optimizations for future programs.
What You’ll Need:- Experience: 3+ years of hands-on integrated marketing or field marketing experience within ad-tech, digital advertising, or B2B SaaS.
- Regional & Campaign Familiarity: Proven track record supporting programs across AMER while aligning with broader global campaign frameworks.
- Execution & Project Management: Strong operational skills with experience coordinating webinars, email nurtures, and in-person/virtual events from planning through post-event follow-up.
- Marketing Tech Stack: Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (Salesforce/Hubspot), and webinar tools.
- Communication & Collaboration: Excellent written, verbal, and stakeholder management skills to work effectively across time zones and cross-functional teams.
- Industry Acumen: Solid understanding of the ad-tech and digital media ecosystem, data platforms, or programmatic advertising.
IAS Pay Transparency:
The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.
Primary Location:
US - New York, NY
Primary Location Base Pay Range:
$69,300.00 - $118,800.00 Annual
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