Marketing Manager

Overview

We are seeking a dynamic and forward-thinking Network Marketing Manager to serve in a critical, dual-focus role. This leader will act as the primary marketing partner for our flagship hospital, Hackensack University Medical Center, and Palisades Medical Center, while simultaneously championing the growth of service lines across the network, such as Urology and others.

This is a leadership opportunity for a data-driven marketing expert to make a tangible impact by connecting our communities and physicians with world-class care. We are looking for a proven leader who can bring a fresh, strategic perspective to our unique, high-demand environment. As the dedicated marketing partner for HUMC and PMC, you will work directly with hospital leadership to understand their priorities and translate network-wide goals into site-specific, effective marketing initiatives. Equally important is translating MarComm priorities into site and service line efforts that build upon regional and national awareness, drive volume and growth, increase physician referrals, and support content generation to fuel SEO/AIO/GEO discoverability. 

The ideal candidate will own the marketing plan from conception to execution, demonstrating exceptional strategic thinking, project management skills, and a keen analytical mindset. Understanding the patient journey, targeting, segmentation, diverse media strategies, and a test-and-learn approach are key to success. You will be a master of multitasking and incredibly organized, with the sophisticated people skills required to collaborate with and influence a variety of stakeholders, from physicians and hospital executives to our internal creative and digital teams. The ability to craft compelling stories, identify powerful patient testimonials, and develop polished, data-driven presentations contribute to success in this role.

 

This position offers a hybrid schedule, requiring a weekly presence at Hackensack University Medical Center, Palisades Medical Center, and our Metropark corporate office in Iselin to foster these critical leadership and team relationships and drive initiatives forward. If you are a results-oriented marketing leader with a passion for data, a talent for storytelling, and a desire to contribute to a healthier community, we invite you to apply.

 

 

Responsibilities

A day in the life of a Marketing Manager at Hackensack Meridian Health includes:

• Develop a marketing plan and ensure progress is communicated through leadership.
• Ensure data is used to support market planning and to identify market share development opportunities.
• Effectively implement advertising plans and ensure direct outreach efforts show measurable impact on awareness and HMH and hospital collateral supports positioning strategy.
• Ensure a data-driven dashboard is reported.
• Partner with a team to drive reputation through key opinion leaders and where community needs are greatest.
• Identify strategic venues and opportunities to host experiential marketing events to educate and drive awareness in the community.
• Complete and approve marketing plans and ensure positioning and progress in the marketplace are clear.
• Communicate progress regularly to management/stakeholders and achieve annual marketing milestones. Identify research requirements to support marketing plans and identify market area development opportunities.
• Write original print and online content for a variety of marketing communication materials, including brochures, sell sheets, case studies, advertising, websites, newsletters, e-mail campaigns, and voiceover scripts.
• Serve as project manager for client requests; organize the account team(s), develop a plan with domain representatives, execute the plan, measure results, and communicate with the client.
• Work with marketing leadership to drive the marketing plan and ensure effective implementation of the plan.
• Design marketing strategies to support brand positioning; maintain responsibility for consistent execution of brand across all marketing and communication vehicles.
• Motivate and engage non-marketing team members on protecting and promoting the brand and affiliated physicians.
• Advise on digital communications strategies consistent with organizational priorities and strategies.
• Create plans to promote strategic programs through Network assets.
• Create social media marketing, email marketing campaigns, and videos.
• Monitor webometrics and prepare regular reports.
• Track, analyze, and report on relevant data and metrics as needed and/or requested. Develop, recommend, and/or implement actions or process improvements as appropriate.
• Involved in the development and/or management of budget for assigned areas.
• Regularly monitor relevant key financial indicators and performance metrics, modifying business activities where needed in response to changing financial situations.
• Complete all other assigned duties and projects in a timely fashion.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Qualifications

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in Marleting, Business Administration or related health field.
• Minimum of 7 years of experience in Consumer Service Marketing and/or Product Management.
• Excellent written and verbal communication skills.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in Business Administration or related field.
• Healthcare industry and/or hospital marketing experience.

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!

Starting Minimum RateMinimum rate of $133,120 Annually Job Posting DisclosureHMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package. The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to: Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness. Experience: Years of relevant work experience. Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training. Skills: Demonstrated proficiency in relevant skills and competencies. Geographic Location: Cost of living and market rates for the specific location. Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization. Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered. Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts. In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.